F. X. Schmid (Argentina) S.A.
Spanish-suited playing cards by F. X. Schmid (Argentina) S.A.
Spanish-suited cards by F. X. Schmid (Argentina) S.A.
At some point between c1975-1985 the West German playing-card manufacturer F.X.Schmid opened offices in Buenos Aires under the name F.X. Schmid (Argentina) S.A. During this period they acquired the brands "Payador" and "Victoria" which formerly had been owned and produced by Cía Gral Fabril Financiera S.A.
The brand names were also briefly used by Joker S.A. When Schmid ceased business in Argentina in the early 1980s, the brand names also ceased to exist and have not been used since. Exactly what happened to them is still a mystery.
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Left: Naipes "Payador" manufactured by Cía Fabril Financiera S.A. for Schmid Argentina S.A., c.1975. The Catalan-style designs are based on those previously used by Cía General Fabril Financiera. (Click the image to see more) |
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Left: Naipes "Victoria", manufactured by Cía General Fabril Financiera S.A. for Schmid Argentina S.A., c.1978. "Victoria" was another brand name used by Cía Gral Fabril Financiera, and also distributed for a short while by Joker S.A. (Click the image to see more) |
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Left: Naipes "Victoria" manufactured in West Germany for F.X. Schmid (Argentina) S.A., early 1980s. The brand name "Victoria" and the gladiator motif are those formerly used by Cía Gral Fabril Financiera S.A. and Joker S.A. until around 1980, at which point they appear to have become the registered property of F.X. Schmid. However, Schmid soon closed their offices in Buenos Aires and discontinued these brands. The pack shown below is their successor. (Click the image to see more) |

By Simon Wintle
Member since February 01, 1996
Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
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