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Published March 04, 2010 Updated July 23, 2022

Axe Deodorant

Clearly promoting good personal hygiene, each card shows a young, pouting female model posing seductively and appealing to the playboy.

2004 Argentina Brazil Latin America Zecat Playboy Advertising Pin-up Add to Collection

Axe Deodorant Playing Cards by Zecat, Argentina

A 52-card French-suited pack, with 2 jokers + strip poker score card, in a matching box, was given free with each pack of Axe deodorant sold to customers in South American countries. The item is manufactured anonymously, except for the words "Zecat" and "Ind Argentina" (made in Argentina) appearing on one of the box flaps in some editions. There are several editions, with slight differences in the photographs, and different bottles of deodorant bodyspray shown on the Jokers. In some editions the box has text in Spanish and Portuguese, and in others there is no text or information on the box. Clearly promoting good personal hygiene, each card shows a young, pouting female model posing seductively and appealing to the playboy. Zecat specialise in promotional gifts and merchandising for retailers supplied mainly from China and have offices in Argentina and Chile (www.zecat.com).

Axe Deodorant Playing Cards by Zecat, Argentina, c.2004

Above: the pack comes in several editions for different countries, but is essentially the same in each case, with 52 different photos on the cards + 2 jokers + Strip Poker score card.

Axe Deodorant Playing Cards by Zecat, Argentina, c.2004 Axe Deodorant Playing Cards by Zecat, Argentina, c.2004 Axe Deodorant Playing Cards by Zecat, Argentina, c.2004

Above: Axe Deodorant promotional playing cards produced by Zecat for several South American countries including Argentina, Brazil, Chile, Mexico, Peru and Venezuela. Anonymous manufacturer, c.2004. This example shows Touch deodorant bodyspray on the two jokers. Other editions show Unlimited deodorant bodyspray.

Axe Deodorant leaflet, c.2004
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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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