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Published May 28, 2024 Updated May 28, 2024

Atout Cœur!

Poster designs by children for an anti-smoking campaign in the Midi-Pyrenées region of France.

1985 France Héron Collaborative Health Tobacco Add to Collection

Messages conveyed through artwork designed by children often carry more weight than those created by adults: they can be hard-hitting and to the point. This pack contains 52 different poster designs by children for a heart disease prevention campaign organised by the Association Régionale de Cardiologie Midi-Pyrénées. Many of the images are very graphic and direct: essentially the message is “stop smoking – see what smoking does to your heart and lungs”. The majority of the designs are in vertical format. See the box

Atout Cœur! anti-smoking playing cards printed by Héron S.A., Mérignac, for the Association Régionale de Cardiologie Midi-Pyrénées, France, c1985 Atout Cœur! anti-smoking playing cards printed by Héron S.A., Mérignac, for the Association Régionale de Cardiologie Midi-Pyrénées, France, c1985

Above: Atout Cœur! anti-smoking playing cards printed by Héron S.A., Mérignac, for the Association Régionale de Cardiologie Midi-Pyrénées, France, c1985. 52 cards + 2 Jokers in tuck box. Size: 63 x 88 mm.

“Atout Coeur” is a clever title. It can mean “the heart is an asset” or “hearts are trumps”. It can also be read as “à tout coeur” which means “wholeheartedly”.

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By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


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