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Published May 25, 2023 Updated May 25, 2023

Joseph Bardou & Fils cigarette papers

Delightful pack advertising Joseph Bardou & Fils cigarette papers for the Philippines.

1880 France Philippines South East Asia Joseph Bardou & Fils Advertising Paper Tobacco Transformation Add to Collection

This outstanding Spanish-suited advertising pack was produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, in c.1880. A smaller version with different legends and advertising slogans was published in Peru for Cigarrillos Roldan y Cia   The imagery in both sets reflects themes of Spanish colonisation.

Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines. c.1880. Source gallica.bnf.fr / Bibliothèque nationale de France Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines. c.1880. Source gallica.bnf.fr / Bibliothèque nationale de France Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines. c.1880. Source gallica.bnf.fr / Bibliothèque nationale de France Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, c.1880. Source gallica.bnf.fr / Bibliothèque nationale de France
Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, c.1880. Source gallica.bnf.fr / Bibliothèque nationale de France

Above: Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, c.1880. 48 cards + wrapper. Colour lithography. Source gallica.bnf.fr / Bibliothèque nationale de France. /12148/btv1b10509384c

The back design features intricate patterns and text frames over an orange-brown mesh advertising rice paper which read: “El papel higiénico a base de paja de arroz ha sido una creación especial para las Filipinas. Fuera el papel Chino y viva para siempre el papel higiénico de Joseph Bardou et Fils” (Rice straw-based paper has been specially created for the Philippines. Out with Chinese paper and long live paper by Joseph Bardou et Fils) and in the centre: “Agentes exclusivos para las Filipinas Labedan y Chofrè, 33, Escolta, Manila” (Exclusive agents for the Philippines Labedan & Chofrè, 33, Escolta, Manila). Joseph Bardou & Fils is the former name of JOB cigarette paper.

See the wrapper

Joseph Bardou founded the JOB cigarette paper factory in Perpignan in 1839. The patent for JoB was M. Bardou’s initials with a diamond in between - See the logo

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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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