I Trionfi d’Amore

Juan Ballesta (born 1935), the Spanish artist who designed these cards, worked in Perugia from 1965 to 1978 so it is not surprising that he created these designs for Baci, a company based in Perugia. The style is inspired by 1970s pop culture and is somewhat reminiscent of the animations in Monty Python’s Flying Circus. A single, strong background colour is used for each card. The titles are in Italian. This limited edition set was never sold separately but rather it was offered to customers buying Baci chocolates. See the box►

Above: I Trionfi d’Amore published for Baci chocolates by Baci Perugina, Perugia, Italy, 1978. Maker unknown. 22 cards + 24-page booklet in Italian, in a side-opening container with a pull-out two-part sleeve (one for the cards and one for the booklet). Size: 80 x 106 mm.