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Published October 10, 2012 Updated May 25, 2023

Fabrica de Cigarrillos Roldan y Cia, Lima, Peru

The design of the figures is very agile with excellent colour harmony and execution.

1890 Peru Roldan y Cía Advertising Miniature Tobacco Transformation Add to Collection

“El Perú” Fabrica de Cigarrillos

Antique chromolithographed cards from a fantasy publicity pack for the Peruvian tobacco company Roldan y Cia, San José 66, Lima. c.1890. 40 cards, miniature size: 36x55 mm. The design and transformation of the suit symbols into illustrated scenes is very agile with excellent colour harmony and execution. An identical, full sized pack was made for the French firm Joseph Bardou & Fils for the Philippines. Only the legends and advertising slogans have changed. Manufacturer unknown, but believed to have been Spanish.

Cards from a fantasy publicity pack for the Peruvian tobacco company Roldan y Cia, San José 66, Lima. c.1890 Cards from a fantasy publicity pack for the Peruvian tobacco company Roldan y Cia, San José 66, Lima. c.1890

Above: cards from a fantasy publicity pack for the Peruvian tobacco company Roldan y Cia, San José 66, Lima. c.1890

REFERENCES

"La Sota" No.26, March 2002

Cards from a fantasy publicity pack for the Peruvian tobacco company Roldan y Cia, San José 66, Lima. c.1890
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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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