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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Bodegas Trapiche

Promotional playing cards produced for Bodegas Trapiche, designed to play Quartet games by collecting a wine bottle card with four matching glasses.

Box from promotional pack for Bodegas Trapiche, designed by Zemma & Ruiz Moreno, c.1998

= Bodegas Trapiche = Saber & Placer =

These large sized promotional playing cards were produced for Bodegas Trapiche and given away at special functions. The cards show different wine varieties along with suggestions for a wide assortment of additional ingredients, such as currants, almonds, chilli, lemon, herbs, wood shavings etc. to enhance the pleasure and mystique of the wines. The pack contains 52 cards + 2 Jokers + 2 rule cards in a matching box. Designs by Zemma & Ruiz Moreno, c.1998.

The deck is designed to play Quartet type games by collecting the appropriate wine bottle along with four matching glasses, which are listed down the left-hand side, except the two Jokers which are empty wine glasses. Captions at the bottom of each set of wine glass cards spell out aphorisms of etiquette and wisdom for wine lovers and gourmets:

“Para apreciar mejor los buenos vinos disponga de copas adecuadas de fino cristal blanco transparente con prolongado pie y de formato ovoide ó tulipán”
“To better appreciate good wines provide suitably fine and clear glasses with long stems and ovoid or tulip shaped bowls”

“Saber acerca del vino, su historia, su elaboración, sus variedades, su origen, su esencia, su mística aumenta el placer al beberlo”
“Knowing about wine, its history, its development, its varieties, its origin, its essence, its mystique enhances the pleasure of drinking it”

Promotional pack for Bodegas Trapiche, designed by Zemma & Ruiz Moreno, c.1998

Above: large sized promotional pack for Bodegas Trapiche, given away at special function. Cards show different wines, apperitifs, etc. 52 cards + 2 Jokers + 2 rule cards in matching box. Designs by Zemma & Ruiz Moreno, c.1998.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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