Lose the smoke Keep the fire

Published November 23, 2022 Updated November 23, 2022

“Lose the smoke Keep the fire” playing cards to help quit smoking, published by Nicotinell, 2007.

2007 United KingdomHealthTobaccoNicotinell

This pack was published in 2007 by Nicotinell (a commercial nicotine replacement therapy brand that looks to support people on their quit smoking journey). Each of the 52 cards and 2 jokers present facts about the harmful impact of smoking, the benefits of giving up the habit and useful information and suggestions about quitting. See the box

“Lose the smoke Keep the fire” playing cards published by Nicotinell, 2007 “Lose the smoke Keep the fire” playing cards published by Nicotinell, 2007

Above: “Lose the smoke Keep the fire” playing cards published by Nicotinell, 2007.

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By Peter Burnett

United Kingdom • Member since July 27, 2022

I graduated in Russian and East European Studies from Birmingham University in 1969. It was as an undergraduate in Moscow in 1968 that I stumbled upon my first 3 packs of “unusual” playing cards which fired my curiosity and thence my life-long interest. I began researching and collecting cards in the early 1970s, since when I’ve acquired over 3,330 packs of non-standard cards, mainly from North America, UK and Western Europe, and of course from Russia and the former communist countries.

Russian Playing Cards

Following my retirement from the Bodleian Library in Dec. 2007 I took up a new role as Head of Library Development at the International Network for the Availability of Scientific Publications (INASP) to support library development in low-income countries. This work necessitated regular training visits to many sub-Saharan African countries and also further afield, to Vietnam, Nepal and Bangladesh – all of which provided rich opportunities to further expand my playing card collection.

Since 2019 I’ve been working part-time in the Bodleian Library where I’ve been cataloguing the bequest of the late Donald Welsh, founder of the English Playing Card Society.

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