VELCAP, c.1960-65
Advertising pack for Lutz Ferrando y Cía Opticians, c.1960.
Promotional playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65
The company name is now Orestes A. Cappellano de Jorge C. Oneto and the address has changed to Florencia Varela 542, Villa Martellí, Buenos Aires. The telephone number is now given as T.E. 740 Ombú 8767. These changes appear to have taken place around c.1960.
VELCAP playing cards c.1960-65
Above: double set of Lutz Ferrando y Cía Opticians advertising playing cards presented in a Bakerlite box made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65. (Click image to zoom)
From the changes in the company name and address, in conjunction with the "Marianne" tax stamp on the ace of hearts, the date can be estimated as early 1960s.
Above: advertising backs (Tecnica Mecanica Silvio & Lutz Ferrando y Cía Opticians) of Naipes VELCAP, which, along with the Fernet Branca and Pirelli examples from the previous page, would be amongst the first examples of advertising backs produced by Cappellano.
Above: “Vel-Cap” playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1958-60.
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Activity for VELCAP, c.1960-65
Sign in to comment or save this article.
Related Articles
Blinker, Beet and Tauchen
Three humorous advertising packs by Willy Jacobs promoting angling and diving magazines.
Jockey Club de Buenos Aires
Spanish-suited pack by Chas Goodall & Son Ltd for the Jockey Club, Buenos Aires.
Buffalo Trace
Buffalo Trace Kentucky bourbon whiskey promotion playing cards, 2014.
Velux International
Publicity pack for the Danish company, Velux, manufacturers of roof windows and skylights.
Washington Wine
Washington Wine illustrated playing cards, USA, 2004.
Back to Country
Advertising playing cards for a Japanese fashion house, with reversed colours.
Mos Burger
Advertising deck for Mos Burger, one of the largest hamburger chains in Japan, 2015.
Grolsch Brewery
A somewhat unusual deck specially designed for Grolsch Breweries evoking self-expression and indepen...
Starlight
‘Starlight’ playing cards - brightening the lives of seriously ill children - published by Simon Luc...
Brewery Advertising
Australian Brewery Advertising.
Philips Sept Familles
“Philips Sept Familles” promotional happy families game from the 1970s
Happy Melox Families
The “Game of Happy Melox Families” was published by G. Clarke & Son of Thomas Street, London, in 192...
RedElec
Publicity playing cards for RedElec Argentina, c.2008
Cappellano S.A. c.1920-c.1985
Originally known as Cappellano Hnos in the 1920s, and undergoing several changes of name and address...
Estudio Negrin PIRELLI, c.1960
Estudio Negrin playing cards for PIRELLI, made by Orestes A. Cappellano S.R.L., Buenos Aires, Argent...
VELCAP c.1940s
Naipes VELCAP playing cards by Orestes A. Cappellano, playing card manufacturers, Buenos Aires, Arge...
Naipes VELCAP c.1950
Naipes VELCAP playing cards by Orestes A. Cappellano, Buenos Aires, Argentina, c.1950,
VELCAP circular, c.1980
VELCAP circular playing cards made by Cappellano S.A., c.1980.
Naipes Triunfo, c.1965
Spanish-suited playing cards by Cappellano, S.A., Florencio Varela 542, Buenos Aires, Argentina, c.1...
Naipes Triunfo for Fernet Branca
Naipes TRIUNFO Spanish-suited playing cards for Fernet Branca by Cappellano, S.A., publishers and pl...
Most Popular
Our top articles from the past 60 days
![Testament [classic edition]](/images/cache/countries/usa/uspcc/testament-0.075c5b95.jpg "Testament [classic edition]")
