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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Naipes Feroleto

Naipes Feroleto is a brand which began appearing in the Argentine market around 2002

Naipes Feroleto is a brand which began appearing in the Argentine market around 2002, with court cards inspired by Fournier’s Castilian pattern, and a four leafed clover motif appearing on the ace of coins and several other cards. Feroleto is a town in the Calabria region of southern Italy and the Italian flag can be seen on the ace of coins and the box of early editions, although the cards are clearly marked “Industria Argentina”.

Over the years the designs have remained constant but the name of the publisher or manufacturer changes and small typografical changes can be observed. Some of these are shown below.

new text inside the four of cups
Naipes Feroleto, c.2002 Naipes Feroleto, c.2002 Naipes Feroleto, c.2002

Above: standard version of Naipes Feroleto, c.2002. 48 cards + 2 jokers in box.


In due course the bottom of the boxes features a "Fabricado por P.F." or "Es un producto P.F." legend on the bottom flap, especially in a series of publicity packs for Argentina football clubs licenced by Pro Entertainment, with fake holograms, c.2003-2005. During this period a small change in the lettering on the four of cups also occurs.

Fabricado por P.F. on box

Above: the inside text around the clover leaf motif: “Marca Registrada • Prohibida su Reproduccion Parcial o Total” is omitted.

See more examples: Club Atletico IndependienteRacing Club
new text inside the four of cups

A series of circular packs promoting football clubs appeared with the legend "Fabricado por Los Remos S.R.L." on the box. The name Feroleto appears on the two of coins and three of swords.

The name Feroleto appears on the two of coins and three of swords
Fabricado por Los Remos S.R.L.
circular deck for Club Atletico River Plate, manufactured by Los Remos S.R.L. for Productos River, 2003

Above: circular deck for Club Atletico River Plate, manufactured by Los Remos S.R.L. for Productos River, 2003. 40 cards.

Circular version of Naipes Feroleto for CABJ football club, BOCA Productos, made by Los Remos S.R.L, 2005

Above: circular deck for CABJ football club, BOCA Productos, made by Los Remos S.R.L, 2005. 40 cards.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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