Studydrive Student Cards
Minimalist playing cards from the “Ace your studies” Studydrive learning campaign.
This 32-card French-suited deck (7 through Ace, without Jokers) was produced by the Cologne based student learning platform Studydrive as part of its promotional campaign “Ace your studies”. The decks were distributed as giveaways at partner universities in Germany and Austria.
The design was created in-house by graphic designer Nicoletta Lacour, featuring a minimalist aesthetic expressed through modernist abstract design principles. In addition to the abstract forms, she assigned distinctive colours to the suits: Hearts in red, clubs in green, spades in blue and diamonds in neon yellow. Printing was carried out by the promotional goods manufacturer Promostore GmbH. The cards are an example of contemporary graphic design.
Above: Studydrive Student Cards designed by Nicoletta Lacour and printed by Promostore GmbH, September 2020, 32 cards, no jokers.
Alongside the campaign, Studydrive published game instructions on its website, including the drinking game Kings Cup and several other unconventional games. Studydrive Card Games►
Author’s Note: As a student, I received this deck myself as part of Studydrive’s promotional campaign. Curious about its background, I contacted Studydrive via e-mail, and they kindly provided me with further information about the design and production.
By Konrad Hämmerle
Austria • Member since December 04, 2024
Konrad Hämmerle is a student and card artist from Vorarlberg, the westernmost region of Austria. He founded his own company with his deck Vorarlberger Büschel: a unique reinterpretation of traditional Jass cards. His deck showcases Vorarlberg’s rich cultural heritage, featuring detailed illustrations of traditional clothing, mythical creatures, and real historical figures from the region. Through this project, Konrad has become a true card enthusiast, particularly fascinated by playing cards that represent countries, regions, or historical themes. His passion lies in blending storytelling with design to keep cultural heritage and identity alive in the world of playing cards.
Activity for Studydrive Student Cards
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