Studydrive Student Cards

This 32-card French-suited deck (7 through Ace, without Jokers) was produced by the Cologne based student learning platform Studydrive as part of its promotional campaign “Ace your studies”. The decks were distributed as giveaways at partner universities in Germany and Austria.

The design was created in-house by graphic designer Nicoletta Lacour, featuring a minimalist aesthetic expressed through modernist abstract design principles. In addition to the abstract forms, she assigned distinctive colours to the suits: Hearts in red, clubs in green, spades in blue and diamonds in neon yellow. Printing was carried out by the promotional goods manufacturer Promostore GmbH. The cards are an example of contemporary graphic design.

Above: Studydrive Student Cards designed by Nicoletta Lacour and printed by Promostore GmbH, September 2020, 32 cards, no jokers.

Alongside the campaign, Studydrive published game instructions on its website, including the drinking game Kings Cup and several other unconventional games. Studydrive Card Games►

Author’s Note: As a student, I received this deck myself as part of Studydrive’s promotional campaign. Curious about its background, I contacted Studydrive via e-mail, and they kindly provided me with further information about the design and production.