My Fair Lady

When Lerner & Loewe’s musical “My Fair Lady” was presented at the Städtische Theater, Karl-Marx-Stadt, members of the audience were given a pack of cards in a brown envelope in lieu of a theatre programme - an eco-friendly gesture well ahead of its time! The author (Shaw), composers and principal players are depicted on the court cards by way of simple black or red drawings. Other members of the cast and crew are listed on the pip cards. The extra cards carry all the other information (in German) one would expect to find in a theatre programme (synopsis, biographies, list of scenes, etc.). Indices K, D, B, A. The quality of the card is poor and the cutting very uneven. See the wrapper►

Above: a theatre programme in the form of a pack of cards. East Germany, c.1967. 32 cards + 18 extra cards in brown envelope resembling a paper bag. Size: 60 x 90 mm. Maker unknown.

Note: it's not clear to me whether this pack was given out only at the première or at every performance. That is partly why I cautiously put a date of "c.1967" in case it was actually 1968. My pack seems to have two cards marked "10. LEKTION:" and none marked "2. LEKTION:" which suggests to me that these sets may have been cut and collated by hand, with the inevitable mistake from time to time.