When three brands merge...
After De la Rue factories were bombed in 1940 their cards were printed by Waddingtons. In 1962 Waddingtons and De la Rue combined forces to form the Amalgamated Playing Card Co.
As we know, after the De la Rue factories were bombed during the war in 1940 their cards were printed by Waddingtons. In 1962 Waddingtons and De la Rue combined forces to form the Amalgamated Playing Card Co, but in 1971 De la Rue pulled out of playing cards leaving Waddingtons the sole manufacturer. Here is a double pack produced for an unidentifiable shipping line in which ALL THREE companies come together. One pack has a De la Rue ace of spades, harlequin jokers and complaints slip. The other was sealed with a Waddington’s seal, carries an Amalgamated ace of spades and Waddington’s standard jokers with a De la Rue complaints slip. See the sealed Ace of Spades►
Above: double boxed set manufactured by Waddingtons for De la Rue and Amalgamated Playing Card Co., late 1960s. Images courtesy Matt Probert.
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Activity for When three brands merge...
Sign in to comment or save this article.
Related Articles
Waddington’s faux books
Waddington’s faux book set containing four packs of playing cards and bridge markers.
Tangle Foot Ale
Badger Brewery Tangle Foot strong ale advertising pack.
Hand-drawn transformation cards, c1875
A complete set of hand-drawn transformation cards from c1875, using a standard De La Rue pack.
Hollywood Greats playing cards
18 stars in black and white from the Golden Age of Hollywood.
Souvenir Views of Scotland Playing Cards
52 selected views of Scotland by De La Rue (Waddingtons) for GlenAlan Ltd, Glasgow, Scotland, c.1960...
Help Yourself Society
The “Help Yourself” Society was formed in 1927 to run fundraising activities for hospitals.
Waddingtons Aces of Spades, 1970 onwards
Waddingtons Aces of Spades, 1970 onwards
S. Salomon & Co Nr.154
Nr.154 Holmblads made by John Waddington Ltd specially for S. Salomon & Co., Copenhagen
Cheers & Tears
Cheers & Tears by John Waddington Ltd, 1963.
41: A Guide to Dating Playing Cards
Dating is a particularly tricky but very interesting problem to tackle and there are many pitfalls. ...
28: How to Analyze and Differentiate Playing Card Plates (De La Rue, Waddington and the Berlin pattern [Französisches Bild])
My interest in postage stamp variants led me to apply the same principles to playing cards.
14: Back Designs
A few examples of the many interesting back designs.
5: De La Rue
In December 1831 Thomas de la Rue was granted his patent for printing playing cards by letterpress.
Cir-Q-Lar
Cir-Q-Lar Playing Cards. In 1929 John Waddington Ltd commenced the production of circular cards and ...
John Waddington Ltd, early type
John Waddington Ltd, early type Ace of Spades and court cards, 1922-30.
De La Rue Continental
During the latter part of the nineteenth century De La Rue produced two special packs of cards for t...
Waddington’s “Envoy“ Series
Waddington’s “Envoy“ Series.
Waddington’s Varsity Series
Waddington’s Varsity Series.
Waddington’s Old Master Series, 1933
Waddington’s Old Master Series, 1933
Amalgamated Playing Card Co., Ltd
Agreement had been reached between Waddington's and De La Rue during the second world war for Waddin...
Most Popular
Our top articles from the past 60 days