When three brands merge...

Published September 08, 2016 Updated June 08, 2022

After De la Rue factories were bombed in 1940 their cards were printed by Waddingtons. In 1962 Waddingtons and De la Rue combined forces to form the Amalgamated Playing Card Co.

1962 United KingdomAmalgamated Playing Card CoDe la RueWaddingtons

As we know, after the De la Rue factories were bombed during the war in 1940 their cards were printed by Waddingtons. In 1962 Waddingtons and De la Rue combined forces to form the Amalgamated Playing Card Co, but in 1971 De la Rue pulled out of playing cards leaving Waddingtons the sole manufacturer. Here is a double pack produced for an unidentifiable shipping line in which ALL THREE companies come together. One pack has a De la Rue ace of spades, harlequin jokers and complaints slip. The other was sealed with a Waddington’s seal, carries an Amalgamated ace of spades and Waddington’s standard jokers with a De la Rue complaints slip. See the sealed Ace of Spades

Above: double boxed set manufactured by Waddingtons for De la Rue and Amalgamated Playing Card Co., late 1960s. Images courtesy Matt Probert.

avatar
1,501 Articles

By Simon Wintle

Spain • Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

Activity for When three brands merge...

Sign in to comment or save this article.


Related Articles

1935 Waddington’s faux books

Waddington’s faux books

Waddington’s faux book set containing four packs of playing cards and bridge markers.

1980 Tangle Foot Ale

Tangle Foot Ale

Badger Brewery Tangle Foot strong ale advertising pack.

1875 Hand-drawn transformation cards, c1875

Hand-drawn transformation cards, c1875

A complete set of hand-drawn transformation cards from c1875, using a standard De La Rue pack.

1985 Hollywood Greats playing cards

Hollywood Greats playing cards

18 stars in black and white from the Golden Age of Hollywood.

1960 Souvenir Views of Scotland Playing Cards

Souvenir Views of Scotland Playing Cards

52 selected views of Scotland by De La Rue (Waddingtons) for GlenAlan Ltd, Glasgow, Scotland, c.1960...

Help Yourself Society

Help Yourself Society

The “Help Yourself” Society was formed in 1927 to run fundraising activities for hospitals.

Waddingtons Aces of Spades, 1970 onwards

Waddingtons Aces of Spades, 1970 onwards

Waddingtons Aces of Spades, 1970 onwards

1935 S. Salomon & Co Nr.154

S. Salomon & Co Nr.154

Nr.154 Holmblads made by John Waddington Ltd specially for S. Salomon & Co., Copenhagen

1963 Cheers & Tears

Cheers & Tears

Cheers & Tears by John Waddington Ltd, 1963.

41: A Guide to Dating Playing Cards

41: A Guide to Dating Playing Cards

Dating is a particularly tricky but very interesting problem to tackle and there are many pitfalls. ...

28: How to Analyze and Differentiate Playing Card Plates (De La Rue, Waddington and the Berlin pattern [Französisches Bild])

28: How to Analyze and Differentiate Playing Card Plates (De La Rue, Waddington and the Berlin pattern [Französisches Bild])

My interest in postage stamp variants led me to apply the same principles to playing cards.

14: Back Designs

14: Back Designs

A few examples of the many interesting back designs.

5: De La Rue

5: De La Rue

In December 1831 Thomas de la Rue was granted his patent for printing playing cards by letterpress.

1929 Cir-Q-Lar

Cir-Q-Lar

Cir-Q-Lar Playing Cards. In 1929 John Waddington Ltd commenced the production of circular cards and ...

John Waddington Ltd, early type

John Waddington Ltd, early type

John Waddington Ltd, early type Ace of Spades and court cards, 1922-30.

1870 De La Rue Continental

De La Rue Continental

During the latter part of the nineteenth century De La Rue produced two special packs of cards for t...

Waddington’s “Envoy“ Series

Waddington’s “Envoy“ Series

Waddington’s “Envoy“ Series.

Waddington’s Varsity Series

Waddington’s Varsity Series

Waddington’s Varsity Series.

1933 Waddington’s Old Master Series, 1933

Waddington’s Old Master Series, 1933

Waddington’s Old Master Series, 1933

Amalgamated Playing Card Co., Ltd

Amalgamated Playing Card Co., Ltd

Agreement had been reached between Waddington's and De La Rue during the second world war for Waddin...


Sign in with Google