Hoyle
A subsidiary of Brown & Bigelow was established in 1927 to bring Hoyle products to the retail market. The Hoyle brand was acquired by the United States Playing Card Company in 2001.
A subsidiary of Brown & Bigelow was established in 1927 to bring Hoyle products to the retail market. After 1975 the division’s name was changed to Hoyle Products. In 2001 The United States Playing Card Company acquired Brown & Bigelow’s playing card division, including Hoyle brand playing cards and computer products. Source: History of Hoyle→
Above: standard patience size ‘miniature’ deck manufactured by Brown & Bigelow for Stancraft Products under the Hoyle brand (a division of Standard Packaging Corporation), c.1960s. Image courtesy Matt Probert.
Above: Souvenir of Delta Airlines Miami by Hoyle (Brown and Bigelow) c.1973. The four aces feature an aircraft. Image courtesy Matt Probert.
Above: advertising deck for Werneke Ink by Brown & Bigelow / Hoyle with four custom aces and two jokers, c.1970s. Image courtesy Matt Probert.
Above: the Maya Deck produced by Stancraft Products for Hoyle, 1976 more →
Above: Souvenir of Canada playing cards manufactured for Hoyle Products (a division of Saxon Industries, Inc, St Paul, Minnesota) by Brown & Bigelow, c.1976. The ace of spades is based on the Brown & Bigelow design. Image courtesy Matt Probert.
Above: advertising deck for Amtrak manufactured by Hoyle Products, St Paul, Minnesota, USA, c.1977. Some court cards are unturned (compare the QS with the example below), and the ace of spades is still based on the Brown & Bigelow design. Image courtesy Matt Probert.
Above: advertising deck for Pan Am Airlines by Hoyle Products Inc, St Paul, Minnesota, USA, c.1977. Image courtesy Matt Probert.
Above: playing cards manufactured for Hoyle Products by Brown & Bigelow with a new ace of spades design and all courts turned so that the suit symbols are at the left-hand side, c.1978-80.
Above: Hoyle Jumbo index playing cards with 1983 copyright date. Image courtesy Matt Probert.
Above: dual advertising deck for Eastern Airlines and Ryder Trucks, produced by Hoyle, 1983 more►
Above: promotional deck for Harley-Davidson Motor Cycles by Hoyle Products. Image courtesy Matt Probert.
Above: Hoyle Bridge size pack from 2001. Blue or red backs. Image courtesy Matt Probert.
Above: Hoyle jumbo Maverick playing cards, after 2001.
Above: ARRCO playing cards had been acquired by USPCC in 1986, but the joker has survived in this special deck for Jack Daniel’s published by Hoyle Products, 2003. See the Box► Image courtesy Matt Probert.
By Simon Wintle
Spain • Member since February 01, 1996 • Contact
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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