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Published May 23, 2014 Updated March 20, 2022

Hoyle

A subsidiary of Brown & Bigelow was established in 1927 to bring Hoyle products to the retail market.

USA Brown & Bigelow Hoyle

A subsidiary of Brown & Bigelow was established in 1927 to bring Hoyle products to the retail market. After 1975 the division’s name was changed to Hoyle Products. In 2001 The United States Playing Card Company acquired Brown & Bigelow’s playing card division, including Hoyle brand playing cards and computer products.   Source: History of Hoyle

miniature deck for Stancraft Products by Hoyle

Above: standard patience size ‘miniature’ deck manufactured by Brown & Bigelow for Stancraft Products under the Hoyle brand (a division of Standard Packaging Corporation), c.1960s. Image courtesy Matt Probert.

Souvenir of Delta Airlines Miami by Hoyle (Brown and Bigelow) c.1973

Above: Souvenir of Delta Airlines Miami by Hoyle (Brown and Bigelow) c.1973. The four aces feature an aircraft. Image courtesy Matt Probert.

Advertising Deck for Werneke Ink by Brown and Bigelow

Above: advertising deck for Werneke Ink by Brown & Bigelow / Hoyle with four custom aces and two jokers, c.1970s. Image courtesy Matt Probert.

the Maya Deck produced by Stancraft Products for Hoyle, 1976

Above: the Maya Deck produced by Stancraft Products for Hoyle, 1976  more

Souvenir of Canada playing cards manufactured for Hoyle Products by Brown & Bigelow, c.1976

Above: Souvenir of Canada playing cards manufactured for Hoyle Products (a division of Saxon Industries, Inc, St Paul, Minnesota) by Brown & Bigelow, c.1976. The ace of spades is based on the Brown & Bigelow design. Image courtesy Matt Probert.

advertising deck for Amtrak manufactured by Hoyle Products, St Paul, Minnesota, USA, c.1977

Above: advertising deck for Amtrak manufactured by Hoyle Products, St Paul, Minnesota, USA, c.1977. Some court cards are unturned (compare the QS with the example below), and the ace of spades is still based on the Brown & Bigelow design. Image courtesy Matt Probert.

advertising deck for Pan Am Airlines by Hoyle Products Inc, St Paul, Minnesota, USA, c.1977

Above: advertising deck for Pan Am Airlines by Hoyle Products Inc, St Paul, Minnesota, USA, c.1977. Image courtesy Matt Probert.

playing cards manufactured for Hoyle Products by Brown & Bigelow, c.1978-80

Above: playing cards manufactured for Hoyle Products by Brown & Bigelow with a new ace of spades design and all courts turned so that the suit symbols are at the left-hand side, c.1978-80.

Hoyle Jumbo index playing cards with 1983 copyright date

Above: Hoyle Jumbo index playing cards with 1983 copyright date. Image courtesy Matt Probert.

Dual advertising deck for Eastern Airlines and Ryder Trucks, produced by Hoyle, 1983

Above: dual advertising deck for Eastern Airlines and Ryder Trucks, produced by Hoyle, 1983  more

promotional deck for Harley-Davidson Motor Cycles by Hoyle

Above: promotional deck for Harley-Davidson Motor Cycles by Hoyle Products. Image courtesy Matt Probert.

Hoyle Bridge size pack from 2001

Above: Hoyle Bridge size pack from 2001. Blue or red backs. Image courtesy Matt Probert.

Hoyle jumbo Maverick playing cards, after 2001

Above: Hoyle jumbo Maverick playing cards, after 2001.

special deck for Jack Daniel’s published by Hoyle Products, 2003

Above: ARRCO playing cards had been acquired by USPCC in 1986, but the joker has survived in this special deck for Jack Daniel’s published by Hoyle Products, 2003. See the Box Image courtesy Matt Probert.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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