Happy Melox Families

Published April 12, 2014 Updated July 05, 2022

The “Game of Happy Melox Families” was published by G. Clarke & Son of Thomas Street, London, in 1929.

1929 United KingdomAdvertisingCard Games

The “Game of Happy Melox Families” children's cards was published by W. G. Clarke & Son of Thomas Street, London, in 1929 to promote Melox dog food. The families are represented by seven breeds of dog, shown engaged in leisure activities such as playing sports, answering the telephone, reading or playing with toys.

This is a companion to Parkinson’s Happy Families with the same small size cards obviously by the same unknown maker.

enamel advertisement sign, 1920s
The “Game of Happy Melox Families” published by w G Clarke & Son, London, 1929

Above: the “Game of Happy Melox Families” children's cards published by W. G. Clarke & Son, 1929. 32 cards in box, size: 73 mm x 52 mm.

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By Rex Pitts (1940-2021)

United Kingdom • Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many. His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service. Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

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