The World of Playing Cards Logo
Published April 27, 1999 Updated July 16, 2023

VELCAP, c.1960-65

Advertising pack for Lutz Ferrando y Cía Opticians, c.1960.

1960 Argentina Cappellano Vel Cap Advertising Add to Collection

Promotional playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65

The company name is now Orestes A. Cappellano de Jorge C. Oneto and the address has changed to Florencia Varela 542, Villa Martellí, Buenos Aires. The telephone number is now given as T.E. 740 Ombú 8767. These changes appear to have taken place around c.1960.

VELCAP playing cards c.1960-65

Lutz Ferrando y Cía Opticians playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65

Above: double set of Lutz Ferrando y Cía Opticians advertising playing cards presented in a Bakerlite box made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65. (Click image to zoom)


Tax stamp from ace of hearts, c.1960

From the changes in the company name and address, in conjunction with the "Marianne" tax stamp on the ace of hearts, the date can be estimated as early 1960s.

Above: advertising backs (Tecnica Mecanica Silvio & Lutz Ferrando y Cía Opticians) of Naipes VELCAP, which, along with the Fernet Branca and Pirelli examples from the previous page, would be amongst the first examples of advertising backs produced by Cappellano.

Go to next page

Above: “Vel-Cap” playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1958-60.

avatar
1,436 Articles

By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


Related Articles

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

Woodblock and Stencil Queen of Clubs

Woodblock and Stencil Queen of Clubs

A limited edition art print of the Queen of Clubs 1984 woodblock joker.

Woodblock and Stencil Jack of Clubs

Woodblock and Stencil Jack of Clubs

A limited edition art print of the Jack of Clubs 1984 woodblock joker.

1980 Club Soft Drinks

Club Soft Drinks

Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

1984 Mit Rhino auftrumpfen

Mit Rhino auftrumpfen

Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick....

2018 Marmite

Marmite

Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two y...

G&G Armament playing cards

G&G Armament playing cards

G&G Armament Airsoft replica gun playing cards from Taiwan.

2005 Absolut Deck

Absolut Deck

Promotional deck published for Absolut Vodka in Sweden.

2001 Kuzco, l’empereur mégalo

Kuzco, l’empereur mégalo

Notched cards featuring toys representing characters from the Disney film Kuzco, as offered by McDon...

1985 Hilti I

Hilti I

Promotional pack for Hilti power tools, with courts in medieval costume and non-standard pips.

1972 Feh Schnapskarten

Feh Schnapskarten

Colourful promotional pack for Feh household and toilet papers.

1993 Hansaplast<sup>®</sup>

Hansaplast®

Advertising pack for Hansaplast, with comic courts sporting sticking plasters.

1988 Lorilleux International

Lorilleux International

Promotional pack for Lorilleux International’s Lotus inks, with designs by James Hodges.

1986 B. Braun-Dexon<sup>®</sup>

B. Braun-Dexon®

Publicity pack promoting B. Braun-Dexon’s atraumatic needles, with non-standard courts and pips.

1991 54 Affiches Retro

54 Affiches Retro

54 different old French advertising posters, mainly for travel and health products.

1970 Loewe: Moda Europea Siglo XVII

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilto...

1965 ČZ playing cards

ČZ playing cards

Advertising pack for the Czechoslovak motorcycle factory Česká Zbrojovka.

1987 Bischofszell

Bischofszell

Advertising pack for the food producer Bischofszell, designed by Heinz Looser-Brenner, with non-stan...

1975 Scheffmacher

Scheffmacher

Advertising pack for Scheffmacher, master painters in Schaffhausen, with comic designs by Fritz Bünz...

1968 Knoll International

Knoll International

Geometric designs by the French artist Jean Garçon for Knoll International, the furniture company.

1980 SEMP playing cards

SEMP playing cards

Modified Anglo-American courts advertising a French medical publishing company.

2017 Campari playing cards

Campari playing cards

Publicity pack for Campari, designed for the Portuguese or Brazilian market.

1985 Hôtels-Grils Campanile

Hôtels-Grils Campanile

Publicity pack for the Campanile hotel and restaurant chain featuring French provincial costumes, wi...

Brooks dna playing cards

Brooks dna playing cards

Brooks dna playing cards produced by Gemaco for Brooks running shoes.

Golf playing cards

Golf playing cards

Golf playing cards published by Marks & Spencer, UK.

2007 Shrek the Third playing cards

Shrek the Third playing cards

Characters from the 2007 film Shrek the Third, a DreamWorks Animation production.

1983 Jeu de cartes Armelle

Jeu de cartes Armelle

Advertising pack designed by James Hodges for a company specialising in regional cakes and biscuits....

1970 Louis De Poortere

Louis De Poortere

Psychedelic designs promoting Louis De Poortere, a company selling carpets and rugs.

2019 Murphy Varnish pack

Murphy Varnish pack

Reproduction of the 1883 Murphy Varnish transformation pack, USA, 2019

2019 Pendleton playing cards

Pendleton playing cards

Pendleton playing cards inspired by indigenous American artwork, USA, 2019.

2010 Specsavers playing cards

Specsavers playing cards

to help you see better when playing cards

2004 On-line offsite data backup

On-line offsite data backup

On-line offsite data backup publicity playing cards produced by The Bunker, United Kingdom, c. 2004....

1968 Möbel-Spiel

Möbel-Spiel

Publicity pack for the East German furniture industry, with designs by Werner-Hans Schlegel.

1986 Clamcleats playing cards

Clamcleats playing cards

Clamcleats playing cards for sailors designed by Celia Allison, New Zealand, 1986.

Pretty Frills

Pretty Frills

‘Pretty Frills’ playing cards promoting curtain and blind accessories.

1971 Gibert Jeune

Gibert Jeune

Publicity pack for Gibert Jeune, the famous Parisian bookshop, with designs by James Hodges.

1990 The Saab 900 Convertible playing cards

The Saab 900 Convertible playing cards

A flicker pack with different backs, advertising the Saab 900 Convertible motor car.

1933 De La Rue 1932-1933 Sample Book of Advertising cards

De La Rue 1932-1933 Sample Book of Advertising cards

Complete contents of a sample book of advertising cards by De La Rue

1981 Burgdorf Abschreckhärtetechnik

Burgdorf Abschreckhärtetechnik

Promotional pack for a German steel hardening business, with designs by Costante Costantini.

1967 Glico Almond Chocolate

Glico Almond Chocolate

Glico Almond Chocolate playing cards with designs by Izumi Tamai, produced by Nintendo, Japan.

What can we learn from mini-booklet advertisements?

What can we learn from mini-booklet advertisements?

Over the years I have collected a large number of mini-booklets and pocket guides offering rules and...

1880 Joseph Bardou & Fils cigarette papers

Joseph Bardou & Fils cigarette papers

Delightful pack advertising Joseph Bardou & Fils cigarette papers for the Philippines.

1961 Neiman Marcus playing cards

Neiman Marcus playing cards

Cowboys and American Indians on a pack for Neiman Marcus, the Dallas department store.