Editorial Gráfica Flores, c.1970-90

Published April 14, 2004 Updated May 16, 2022

Editorial Gráfica Flores S.A. were manufacturers of playing cards and card games around c.1970-90.

ArgentinaCartoonEditorial Gráfica FloresPunto y BancaPinocchioCard Games

Editorial Gráfica Flores S.A. were manufacturers of playing cards and card games around c.1970-90. They produced comic animal and "Pinocho" cards with Spanish suit symbols, as well as several editions of "Punto y Banca" standard Spanish-suited and Anglo-American type playing cards. The cards are attractively designed but printed on low grade card. At some stage the name Pro Graf appears printed on the box of certain editions.

Punto y Banca

Detail from box, c.1974
Detail from box, c.1974

Above: the box states "Made in Argentina by Plastic License for Export".

Detail from box, c.1973

Pinocho

Right: cards from a Spanish-suited children's pack titled 'Pinocho' published by Editorial Gráfica Flores c.1975. 48 cards + 2 Jokers.


Comic Animals playing cards

Comic Animals playing cards, c.1985

Above: 48-card Comic Animals playing cards, plus joker, c.1985. Every card has a different drawing. The Joker shows the name Editorial Gráfica Flores.

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By Simon Wintle

Spain • Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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