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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Aparcero

Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.

Naipes Aparcero

detail from Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.

Obsequios Empresarios Argentinos

Formerly: Catamarca 3360 “B”, Santa Fe
and: Avda Belgrano 124 - 3er piso, Buenos Aires.   www.oea-regalosunicos.com.ar

Naipes Argentinos ‘La Partida’ y ‘Aparcero’ are exclusive, registered designs published by Obsequios Empresarios Argentinos as an attractive promotional gift for companies. Packs are therefore mostly found with advertising on the reverse, and are accompanied by a leaflet explaining the source of the designs by Juan Arancio. The court cards depict indigenous South American tribes which are integral to Argentinian national identity. Currently packs are printed by Gráfica 2001 but in the past other printers have been involved.

Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.

Above: cards from a modern edition of Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe. , printed by Gráfica 2001. In earlier editions the typeface used for the indexes was a sans serif, whereas in this example it is a seriffed typeface.

Corporate Promotions

Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.  for Mastercard, 1990

Above: Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe. for Mastercard, 1990.

Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.  for Rati Salil, 2007

Above: Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe. for Rati Salil analgesic and anti-inflammatory cream, 2007.

Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe.  for Sancor Seguros, 2007

Above: Naipes Argentinos 'La Partida' y 'Aparcero' published by Obsequios Empresarios Argentinos, Santa Fe. for Sancor Seguros, 2007.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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