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Published July 04, 2022 Updated July 04, 2022

Benfiquista!

Licensed and sponsored product for the Benfica Football Club, Lisbon, Portugal, 2006.

Portugal Benfica Football Club Advertising Football 2006

Sometimes a pack can be very different but at the same time rather boring. Such is the case here. Every single card features the badge of the Benfica Football Club in the centre (boring!) but miniature card designs (English pattern) in two of the corners. On the court cards, half of a traditional design is shown; on the other cards (except for the Aces), all the pips are present (unusual layout on the 2s and 3s). On the Jokers, this spot is reserved once again for the badge of the club. Unusual indices: R, Q, J, A. Glossy finish. Bimbo, whose name appears on the backs and on the box is a food and drinks company operating in Spain and Portugal so it is likely that this pack was offered as a free gift by Bimbo, attached to one of their products (there is tape across the box to suggest this). It was no doubt intended that the wording on the back (“com muito gosto” = “with great taste” or “with pleasure”) could apply equally well to the football club or to Bimbo’s products. See the box

Benfica Football Club, Lisbon, Portugal, 2006

Above: sponsored pack produced for Benfica Football Club, Lisbon, Portugal, 2006. 52 cards + 3 Jokers in tuck box. Size: 58.5 x 88.5 mm. Maker unknown (China).

Notes: the tape on the box reads "....ERTA Bi...", probably "OFERTA Bimbo" in full. I surmise that these packs were taped to and given away with a Bimbo product. The design on each side of the box is identical. The fact that this is a licensed product is mentioned on the side of the box, as is the date. The motto of the Benfica Football Club is “E pluribus unum”, also of course a motto of the USA.

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By Roddy Somerville

Member since May 31, 2022

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Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


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