Credito Commerciale

corporate commodification of culture?

Playing cards designed by Enzo Laurà for Credito Commerciale, one of Italy's largest banks, in 1978. The court cards show imaginary characters from different periods of Italy's history, whilst the Ace of Spades and back design are decorated with an exuberance of foliage, perhaps showing how the forces of culture and media are interwoven in the capitalist economy. One of the Jokers holds a large money bag, the other a magic wand. The four large international Bridge indices enhance the visibility of the cards.

Above: Playing cards designed by Enzo Laurà for Credito Commerciale, 1978. The court cards are colour coordinated in each suit. Images courtesy Rex Pitts.