Credito Commerciale

Published June 13, 2014 Updated February 13, 2023

Playing cards designed by Enzo Laurà for Credito Commerciale, 1978.

1978 ItalyAdvertisingArt & DesignBanking & FinanceEnzo Laurà

Credito Commerciale

corporate commodification of culture?

Playing cards designed by Enzo Laurà for Credito Commerciale, one of Italy's largest banks, in 1978. The court cards show imaginary characters from different periods of Italy's history, whilst the Ace of Spades and back design are decorated with an exuberance of foliage, perhaps showing how the forces of culture and media are interwoven in the capitalist economy. One of the Jokers holds a large money bag, the other a magic wand. The four large international Bridge indices enhance the visibility of the cards.

Playing cards designed by Enzo Laurà for Credito Commerciale, 1978

Above: Playing cards designed by Enzo Laurà for Credito Commerciale, 1978. The court cards are colour coordinated in each suit. Images courtesy Rex Pitts.

avatar
775 Articles

By Rex Pitts (1940-2021)

United Kingdom • Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

Related Articles

1996 Goldfish

Goldfish

Playing cards advertising the Goldfish credit card brand, c.1996.

2003 Alice in Wonderland by Jesús Blasco

Alice in Wonderland by Jesús Blasco

Alice with artwork by Jesús Blasco, published by Lo Scarabeo, 2003.

2003 Liberty

Liberty

Liberty playing cards designed by Antonella Castelli, published by Lo Scarabeo, 2003.

1990 Baracca & Burattini

Baracca & Burattini

Baracca & Burattini puppetry deck printed by Dal Negro, 1998.

1995 Martin Mystère

Martin Mystère

Martin Mystère based on the comic book by Alfredo Castelli. The cards were designed by Giancarlo Ale...

1984 Nationale-Nederlanden

Nationale-Nederlanden

Playing cards produced for Nationale-Nederlanden insurance company, 1984.

2003 Pinocchio

Pinocchio

Pinocchio fairy tale playing cards illustrated by Iassen Ghiuselev for Lo Scarabeo, 2003.

1982 Intecta

Intecta

Intecta playing cards designed by Paul Reissmüller, 1982.

1959 Loewe

Loewe

Deck designed by J. L. Picardo for Loewe, 1959.

Alcatel

Alcatel

Alcatel playing cards published by Éditions Dusserre, c.1970s

1966 Brunner Möbel

Brunner Möbel

Publicity pack for Brunner Möbel with graphic design by André Stehle, 1966

1962 Banque Nationale de Paris, c.1962

Banque Nationale de Paris, c.1962

Special deck made for La Banque Nationale de Paris by Van Genechten, Turnhout, c.1962.

1952 Banco for Air France, c.1952

Banco for Air France, c.1952

Banco playing cards for Air France manufactured by Draeger Frères, c.1952.

Anonymous Dutch deck, 1940s

Anonymous Dutch deck, 1940s

Anonymous Dutch deck, 1940s

1990 Esveco Specialities B.V.

Esveco Specialities B.V.

Alto Imaging Group playing cards manufactured by Esveco Specialities B.V., c.1990s

1953 World Bridge

World Bridge

‘World Bridge’ produced by Modiano in Trieste, Italy, since around 1950.

1990 Club Bridge

Club Bridge

Modiano’s ‘Club Bridge’ is a new edition of a stylish deck originally published in c.1895.

Czech Insurance Company pack

Czech Insurance Company pack

Czech Insurance Company cartoon pack

2010 Käpt’n Blaubär

Käpt’n Blaubär

Käpt’n Blaubär quartett for Deutsche Postbank AG, 2010.

1990 Fondation Charcot Stichting

Fondation Charcot Stichting

Multi-artist promotion deck for Le Fondation Charcot, a Multiple Sclerosis charity in Belgium, c.199...