The World of Playing Cards Logo
Published March 12, 2023 Updated March 12, 2023

Maxim playing cards

Publicity pack from Nintendo for Maxim freeze dried coffee.

1970 Japan Nintendo Advertising Food & Cooking Add to Collection
Maxim playing cards made by Nintendo Playing Card Co. Ltd, Kyoto, Japan, 1970

For once it is the back design which is more interesting than the court cards: on it one can find coffee plants, a basket and a sack of coffee beans, an old sign and an old cup, coffee pots, etc., advertising Maxim freeze dried coffee (a Maxwell House brand). The non-standard, double-ended courts are dressed in historical costume and are shown drinking cups of coffee. The court card designs are the same in each suit. There is a special Ace of Spades. A fancy style of lettering has been used for the indices which are all black, even on the red suits. An edition of 3,000 packs.

Maxim playing cards made by Nintendo Playing Card Co. Ltd, Kyoto, Japan, 1970

Above: Maxim playing cards made by Nintendo Playing Card Co. Ltd, Kyoto, Japan, 1970. 52 cards + 2 (identical) Jokers in plastic box. Size: 57 x 87 mm.

avatar
434 Articles

By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


Related Articles

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

Woodblock and Stencil Jack of Clubs

Woodblock and Stencil Jack of Clubs

A limited edition art print of the Jack of Clubs 1984 woodblock joker.

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

1965 ČZ playing cards

ČZ playing cards

Advertising pack for the Czechoslovak motorcycle factory Česká Zbrojovka.

1987 Bischofszell

Bischofszell

Advertising pack for the food producer Bischofszell, designed by Heinz Looser-Brenner, with non-stan...

1975 Scheffmacher

Scheffmacher

Advertising pack for Scheffmacher, master painters in Schaffhausen, with comic designs by Fritz Bünz...

1968 Knoll International

Knoll International

Geometric designs by the French artist Jean Garçon for Knoll International, the furniture company.

1980 SEMP playing cards

SEMP playing cards

Modified Anglo-American courts advertising a French medical publishing company.

2017 Campari playing cards

Campari playing cards

Publicity pack for Campari, designed for the Portuguese or Brazilian market.

1987 Sylvanian Families mini playing cards

Sylvanian Families mini playing cards

Miniature cards in sheet form with Sylvanian Families characters on the courts and Jokers.

1986 Hôtels-Grils Campanile

Hôtels-Grils Campanile

Publicity pack for the Campanile hotel and restaurant chain featuring French provincial costumes, wi...

Brooks dna playing cards

Brooks dna playing cards

Brooks dna playing cards produced by Gemaco for Brooks running shoes.

Golf playing cards

Golf playing cards

Golf playing cards published by Marks & Spencer, UK.

2008 Metal Gear Solid 4: Guns of the Patriots

Metal Gear Solid 4: Guns of the Patriots

“Metal Gear Solid 4: Guns of the Patriots” video game characters on playing cards, Japan, 2008

2007 Shrek the Third playing cards

Shrek the Third playing cards

Characters from the 2007 film Shrek the Third, a DreamWorks Animation production.

1983 Jeu de cartes Armelle

Jeu de cartes Armelle

Advertising pack designed by James Hodges for a company specialising in regional cakes and biscuits....

1978 Banjo playing cards

Banjo playing cards

Banjo playing cards featuring the collection of Akira Tsumura, Japan, c. 1978.

1970 Louis De Poortere

Louis De Poortere

Psychedelic designs promoting Louis De Poortere, a company selling carpets and rugs.

2019 Murphy Varnish pack

Murphy Varnish pack

Reproduction of the 1883 Murphy Varnish transformation pack, USA, 2019

2019 Pendleton playing cards

Pendleton playing cards

Pendleton playing cards inspired by indigenous American artwork, USA, 2019.

2010 Specsavers playing cards

Specsavers playing cards

to help you see better when playing cards

2004 On-line offsite data backup

On-line offsite data backup

On-line offsite data backup publicity playing cards produced by The Bunker, United Kingdom, c. 2004....

1968 Möbel-Spiel

Möbel-Spiel

Publicity pack for the East German furniture industry, with designs by Werner-Hans Schlegel.

1986 Clamcleats playing cards

Clamcleats playing cards

Clamcleats playing cards for sailors designed by Celia Allison, New Zealand, 1986.

Pretty Frills

Pretty Frills

‘Pretty Frills’ playing cards promoting curtain and blind accessories.

1981 Bankunión playing cards

Bankunión playing cards

Ingredients and recipes for 24 dishes from different regions of Spain.

1971 Gibert Jeune

Gibert Jeune

Publicity pack for Gibert Jeune, the famous Parisian bookshop, with designs by James Hodges.

1990 The Saab 900 Convertible playing cards

The Saab 900 Convertible playing cards

A flicker pack with different backs, advertising the Saab 900 Convertible motor car.

1933 De La Rue 1932-1933 Sample Book of Advertising cards

De La Rue 1932-1933 Sample Book of Advertising cards

Complete contents of a sample book of advertising cards by De La Rue

1955 Kyoto Souvenir Deck

Kyoto Souvenir Deck

Kyoto Souvenir playing cards by Nintendo aimed at the up and coming tourist industry, 1950s.

2022 Back to the 80s Lenormand

Back to the 80s Lenormand

History meets pop culture in a 36-card set that pays tribute to Lenormand's legacy and the colourful...

1971 Seiko fashion cards

Seiko fashion cards

Men's and ladies fashion playing cards published for the Seiko Corporation by Nintendo, Japan, 1971....

1982 Flora playing cards

Flora playing cards

Flora playing cards made by the Angel Playing Card Co., Kyoto, 1982.

1981 Burgdorf Abschreckhärtetechnik

Burgdorf Abschreckhärtetechnik

Promotional pack for a German steel hardening business, with designs by Costante Costantini.

1960 Nippon Beer

Nippon Beer

Nippon Beer brewery playing cards published by Nintendo, Japan, 1960s.

1967 Glico Almond Chocolate

Glico Almond Chocolate

Glico Almond Chocolate playing cards with designs by Izumi Tamai, produced by Nintendo, Japan.

1982 Panty cards

Panty cards

Panty cards designed by Hide Takagaki, Japan, 1982.

1978 Suzuki playing cards

Suzuki playing cards

Suzuki playing cards produced by Nintendo, Japan, 1978.

Kushimoto Marine Park

Kushimoto Marine Park

Kushimoto Marine Park souvenir playing cards published by Nintendo, Japan.

2023 Carte Bolognesi

Carte Bolognesi

New designs reinforcing Bologna’s reputation as the gastronomic capital of Italy.

What can we learn from mini-booklet advertisements?

What can we learn from mini-booklet advertisements?

Over the years I have collected a large number of mini-booklets and pocket guides offering rules and...

2018 Victorian Cookery

Victorian Cookery

‘Victorian cookery’ playing cards produced by Cultzilla, United Kingdom, c. 2018.

1880 Joseph Bardou & Fils cigarette papers

Joseph Bardou & Fils cigarette papers

Delightful pack advertising Joseph Bardou & Fils cigarette papers for the Philippines.