The World of Playing Cards Logo
Published August 08, 2023 Updated August 08, 2023

Seiko fashion cards

Men's and ladies fashion playing cards published for the Seiko Corporation by Nintendo, Japan, 1971.

1971 Japan Nintendo Fashion & Costume Add to Collection

When one thinks of Seiko one immediately thinks of high-quality wrist watches, clocks and electronic devices. However, this pack, published by Nintendo in 1971, should not be confused with Seiko watches (which began in 1881). The pack was published for the Seiko Corporation (established in 1950) for planning, manufacturing and sales of men's and ladies cut & sewn products, and rather than celebrating watches, the court cards and the two identical jokers display colourful examples of men and women’s fashion clothing. With the exception of a special ace of spades, the remaining aces and pip cards are standard.

Seiko fashion cards published by Nintendo, Japan, 1971 Seiko fashion cards published by Nintendo, Japan, 1971

Above: Seiko fashion cards published by Nintendo, Japan, 1971.

avatar
503 Articles

By Peter Burnett

Member since July 27, 2022

I graduated in Russian and East European Studies from Birmingham University in 1969. It was as an undergraduate in Moscow in 1968 that I stumbled upon my first 3 packs of “unusual” playing cards which fired my curiosity and thence my life-long interest. I began researching and collecting cards in the early 1970s, since when I’ve acquired over 3,330 packs of non-standard cards, mainly from North America, UK and Western Europe, and of course from Russia and the former communist countries.

Russian Playing Cards

Following my retirement from the Bodleian Library in Dec. 2007 I took up a new role as Head of Library Development at the International Network for the Availability of Scientific Publications (INASP) to support library development in low-income countries. This work necessitated regular training visits to many sub-Saharan African countries and also further afield, to Vietnam, Nepal and Bangladesh – all of which provided rich opportunities to further expand my playing card collection.

Since 2019 I’ve been working part-time in the Bodleian Library where I’ve been cataloguing the bequest of the late Donald Welsh, founder of the English Playing Card Society.


Related Articles

Woodblock and Stencil Jack of Clubs

Woodblock and Stencil Jack of Clubs

A limited edition art print of the Jack of Clubs 1984 woodblock joker.

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

Woodblock and Stencil Queen of Clubs

Woodblock and Stencil Queen of Clubs

A limited edition art print of the Queen of Clubs 1984 woodblock joker.

1975 Poker Lusso

Poker Lusso

Richly costumed courts on a luxury poker pack from Masenghini.

1995 Guanlangaoshou / Slam Dunk playing cards

Guanlangaoshou / Slam Dunk playing cards

Basketball-themed manga animated playing cards from Japan.

1991 Costume Playing Cards

Costume Playing Cards

Four centuries of costumes from the Costume Court at the Victoria and Albert Museum.

1985 Paco Lobo

Paco Lobo

Highly original and striking designs by Paco Lobo for the fashion house of the same name.

1970 Loewe: Moda Europea Siglo XVII

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilto...

2016 Tuxedo playing cards

Tuxedo playing cards

Stylish ‘Tuxedo’ playing cards with animal faces created by Natalia Silva, USA, 2016.

1987 Sylvanian Families mini playing cards

Sylvanian Families mini playing cards

Miniature cards in sheet form with Sylvanian Families characters on the courts and Jokers.

1985 Hôtels-Grils Campanile

Hôtels-Grils Campanile

Publicity pack for the Campanile hotel and restaurant chain featuring French provincial costumes, wi...

Brooks dna playing cards

Brooks dna playing cards

Brooks dna playing cards produced by Gemaco for Brooks running shoes.

1800 Costumes of Turkey Tarot

Costumes of Turkey Tarot

‘National Costumes of Turkey’ tarot by Industrie Comptoir, Leipzig, c.1800-1825.

2008 Metal Gear Solid 4: Guns of the Patriots

Metal Gear Solid 4: Guns of the Patriots

“Metal Gear Solid 4: Guns of the Patriots” video game characters on playing cards, Japan, 2008

1978 Banjo playing cards

Banjo playing cards

Banjo playing cards featuring the collection of Akira Tsumura, Japan, c. 1978.

1988 Costumes Alsaciens

Costumes Alsaciens

Typical costumes and views of Alsace together with lists of the principal sights.

2002 Mario Testino playing cards

Mario Testino playing cards

A selection of Mario Testino’s photographic work in various fields, notably fashion.

1955 Kyoto Souvenir Deck

Kyoto Souvenir Deck

Kyoto Souvenir playing cards by Nintendo aimed at the up and coming tourist industry, 1950s.

1820 Costumes des Peuples Étrangers

Costumes des Peuples Étrangers

Costumes des Peuples Étrangers & Jeu d’Or dedicated to young people and likely used for games and fo...

2022 Back to the 80s Lenormand

Back to the 80s Lenormand

History meets pop culture in a 36-card set that pays tribute to Lenormand's legacy and the colourful...

1971 Seiko fashion cards

Seiko fashion cards

Men's and ladies fashion playing cards published for the Seiko Corporation by Nintendo, Japan, 1971....

1982 Flora playing cards

Flora playing cards

Flora playing cards made by the Angel Playing Card Co., Kyoto, 1982.

1960 Nippon Beer

Nippon Beer

Nippon Beer brewery playing cards published by Nintendo, Japan, 1960s.

2022 Britney Spears Oracle

Britney Spears Oracle

Britney Spears Oracle: A Deck and Guidebook to Be Stronger Than Yesterday — a card set for Britney f...

1967 Glico Almond Chocolate

Glico Almond Chocolate

Glico Almond Chocolate playing cards with designs by Izumi Tamai, produced by Nintendo, Japan.

1982 Panty cards

Panty cards

Panty cards designed by Hide Takagaki, Japan, 1982.

1978 Suzuki playing cards

Suzuki playing cards

Suzuki playing cards produced by Nintendo, Japan, 1978.

Kushimoto Marine Park

Kushimoto Marine Park

Kushimoto Marine Park souvenir playing cards published by Nintendo, Japan.

1860 Fashion costume pack by O. Gibert

Fashion costume pack by O. Gibert

Elegant fashion costume deck published by O. Gibert, Paris c.1860.

1860 South American Costumes

South American Costumes

Costumes of people of Brazil, Peru and Mexico, with views of Rio de Janeiro on the aces.

1815 Llombart Costume Pack

Llombart Costume Pack

Military-style costume pack made by Anton Llombart, Barcelona, 1815.

1979 Baraja Aragonesa

Baraja Aragonesa

Celebrating the costumes, architecture, coins and crafts of Aragon in Spain, with designs by Raúl Ro...

1950 Chandelier No. 55 (Nintendo)

Chandelier No. 55 (Nintendo)

Standard international pattern playing cards made in occupied Japan, c.1950.

1960 Clavecin

Clavecin

Courts in 18th century costume, with designs by F.R. Gabiraud.

2002 Philosophy Football playing cards

Philosophy Football playing cards

Philosophy Football playing cards, United Kingdom, 2002

2005 Modet Sardegna

Modet Sardegna

Costumes, masks and symbols from the island of Sardinia, with designs by Luciano Dettori and Tonino ...

1972 Loco Jumbo playing cards

Loco Jumbo playing cards

54 different colour photographs of steam locomotives from around the world.

1980 Haig Whisky

Haig Whisky

Japanese advertising pack for Haig Scotch whisky with modified international courts.

1971 Kawasaki Trump

Kawasaki Trump

Humorous publicity pack for Kawasaki featuring some of their many products.

1970 Maxim playing cards

Maxim playing cards

Publicity pack from Nintendo for Maxim freeze dried coffee.

1969 Ukiyo-E (Nintendo)

Ukiyo-E (Nintendo)

Classic examples of Ukiyo-E painting.

2005 Lascivious playing cards

Lascivious playing cards

Lascivious lingerie playing cards, United Kingdom, c.2005

1985 Salmon playing cards

Salmon playing cards

13 colour photographs showing the life cycle of the salmon by Nintendo, Japan.