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De Kloof

Published July 30, 2014 Updated July 17, 2023

Advertising Playing Cards printed by Drukkerij Juten, published by “De Kloof” of Bergen op Zoom, Holland, c.1970

1970 Netherlands Drukkerij Juten Walter Hagenaars Advertising

“De Kloof” Advertising Playing Cards

De Kloof of Bergen op Zoom publish advertising playing cards with original designs by Walter Hagenaars, printed by N.V. Drukkerij van Gebr. Juten (a commercial printing firm who also print matchbox labels), c.1969. The Aces, in the tradition of Dutch scenic Aces, are black silhouettes of famous Dutch castles. The reverse of the cards appears to be designed in such a way that different advertising could be inserted into the decorative frame.

See also:

Dxpo website: Small Dutch Printers

VK social network: More advertising backs

advertising playing cards printed by Drukkerij Juten, published by “De Kloof”, Holland, c.1970

Above: advertising playing cards printed by Drukkerij Juten, published by “De Kloof” of Bergen op Zoom, Holland, c.1970. Designs by Walter Hagenaars. Images courtesy Rex Pitts.

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By Rex Pitts (1940-2021)

Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.


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