Naipes Guarany, c.1940
Naipes Guarany by C. Della Penna S.A. playing card manufacturer and publisher, Buenos Aires, c.1940.
Naipes Poker Guarany was one of Della Penna's leading brands of Anglo-American type playing cards and was produced in successive editions until the company was taken over in 1978. The court cards are based on the designs of De la Rue. The Joker and ace of spades show the Indian with bow-and-arrow motif. This early example shows the company name as C. Della Penna & Cía, before it became C. Della Penna S.A.C.I.
The Guaraní are a group of indigenous peoples of South America who speak the Guaraní language.
Above: cards from Naipes Guarany decks, with red or blue backs. The company name of C. Della Penna & Cía and the green "Mercury" tax stamp on the ace of hearts suggests a date of c.1935-40. This particular deck was used in the Club del Progreso (the oldest existing club in Buenos Aires) and has their stamp on the ace of hearts.
REFERENCES
Marotta, Florencia: Sellados e Impuestos en Naipes Argentinos 1892-1968, Bs Aires, 2007
By Simon Wintle
Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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