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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

VICTORIA 4500 by F. X. Schmid (Argentina) S.A.

Naipe Español VICTORIA 4500 by F. X. Schmid (Argentina) S.A.

Naipe Español "Victoria ®" 4500 published by F.X. Schmid Argentina S.A., Aristóbulo del Valle 1257, Buenos Aires, c.1970. 48 cards + 2 jokers, manufactured in West Germany. Naipes "Victoria" was formerly a brand name belonging to Cia Fabril Financiera, but it now appears to be registered by Schmid Argentina S.A. The cards are identical to those published earlier by Cia Fabril Financiera, including the gladiator logo on the four of cups and box. The design of the jokers is copied from Fournier. An F.X. Schmid logo has been added to the ace of swords and also the box.

Naipe Español Victoria 4500 published by F.X. Schmid Argentina S.A., c.1970 Naipe Español Victoria 4500 published by F.X. Schmid Argentina S.A., c.1970

Above: Naipe Español "Victoria ®" 4500 published by F.X. Schmid Argentina S.A., c.1970. 48 cards + 2 jokers, manufactured in West Germany.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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