F. X. Schmid (Argentina) S.A.
Spanish-suited playing cards by F. X. Schmid (Argentina) S.A.
Spanish-suited cards by F. X. Schmid (Argentina) S.A.
At some point between c1975-1985 the West German playing-card manufacturer F.X.Schmid opened offices in Buenos Aires under the name F.X. Schmid (Argentina) S.A. During this period they acquired the brands "Payador" and "Victoria" which formerly had been owned and produced by Cía Gral Fabril Financiera S.A.
The brand names were also briefly used by Joker S.A. When Schmid ceased business in Argentina in the early 1980s, the brand names also ceased to exist and have not been used since. Exactly what happened to them is still a mystery.
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Left: Naipes "Payador" manufactured by Cía Fabril Financiera S.A. for Schmid Argentina S.A., c.1975. The Catalan-style designs are based on those previously used by Cía General Fabril Financiera. (Click the image to see more) |
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Left: Naipes "Victoria", manufactured by Cía General Fabril Financiera S.A. for Schmid Argentina S.A., c.1978. "Victoria" was another brand name used by Cía Gral Fabril Financiera, and also distributed for a short while by Joker S.A. (Click the image to see more) |
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Left: Naipes "Victoria" manufactured in West Germany for F.X. Schmid (Argentina) S.A., early 1980s. The brand name "Victoria" and the gladiator motif are those formerly used by Cía Gral Fabril Financiera S.A. and Joker S.A. until around 1980, at which point they appear to have become the registered property of F.X. Schmid. However, Schmid soon closed their offices in Buenos Aires and discontinued these brands. The pack shown below is their successor. (Click the image to see more) |
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Left: No.407 "Naipe Español" made in West Germany by F.X. Schmid for export to Argentina, 1985. The Argentine flag is shown on the ace of coins. There is a cupid on the four of coins but no mention of a brand name other than No.407. (Click the image to see more) |
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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