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Published November 23, 2017 Updated March 19, 2022

Detmold Advertising Backs

Advertising backs by William Detmold Ltd (Australia) c.1910-1920s.

Australia Detmold Advertising Add to Collection

Advertising Backs by William Detmold Ltd, c.1910-1920s

William Detmold kept boards with the faces printed ready for printing special designs or advertisements on the backs. Some of these would have been printed by other people such as Troedel & Co (Seahorse Schnapps), F.W. Niven & Co (Bartlett’s tea) and Atkinson & Co (Sweetland’s), as they’d have acquired the blank backed cards from Thomas/Detmold and then printed their own ads onto them. Two or four colour courts were used, depending on the budget.

Advertising Backs by William Detmold Ltd c.1910-1920s

Above: advertising backs by William Detmold Ltd c.1910-1920s. Images courtesy Jan Walls.

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By Jan Walls

Member since March 02, 2019

I collected playing cards since I was in primary school.


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