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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Ausgold by SNP

“Ausgold” by SNP Ausprint Pty Ltd

“Ausgold” by SNP Ausprint Pty Ltd

The backs for “Ausgolds” mostly have 2 colours, usually red and blue. 311 and 811 share the same design, with an additional ‘anonymous’ back in the 811.

Backs from “Ausgold” by SNP Ausprint Pty Ltd

Above: range of “Ausgold” back designs. The ‘base’ Ausgolds were 111 or 211 and sold in newsagents and such places. Higher grade cards were mostly for casinos. Images courtesy John Daniels.

Boxes from “Ausgold” by SNP Ausprint Pty Ltd

Above: “Ausgold” boxes. Note in the Ausgolds there is no '4' series; maybe because number 4 is unlucky in some Asian cultures.

Jokers from “Ausgold” by SNP Ausprint Pty Ltd

Above: “Ausgold” jokers. Some are just minor colour changes to the blue colouring, or the corner stars colours. All images courtesy John Daniels.

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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Ausgold by SNP

Ausgold by SNP

“Ausgold” by SNP Ausprint Pty Ltd

SNP Ausprint Jokers

SNP Ausprint Jokers

A series of SNP Ausprint jokers with the various wording and name changes