ViVa Bourg

Published May 01, 2025 Updated May 01, 2025

A distinctive deck of cards for a specific promotion.

1970 JapanAdvertisingSportsNintendo

“ViVa Bourg” appears to have been a brand with a unique visual identity relating to sports or performance arts that had a significant presence in Japan, which led to a partnership with Nintendo for the production of these playing cards. All the cards have the “ViVa Bourg” branding in Japanese at the top and bottom of each card, with special aces and jokers featuring sports or arts and the logo. The court cards are international poker style with blue and red suit symbols. The back design is a unique logo or a stylized motif created for this specific deck.

While the exact nature and history of “ViVa Bourg” remains elusive based on the available information, their partnership with Nintendo produced this distinctive deck of cards for a specific promotion.

“ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s
“ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s

Above: “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s. 52 cards + 2 Jokers in plastic box.

There are several companies named "Viva Sports" operating in different regions and industries. Here is one example: Viva sports: The Legend

However, the company may currently be dormant as their websites and facebook pages are dysfunctional.

avatar
33 Articles

By Jon Randall

Australia • Member since May 28, 2020 • Contact

From 6 or 7 years of age I enjoyed playing cards with my family, and still enjoy a variety of games today with various groups and individuals. I contribute my competitive nature to enjoying games … it’s not that I like to win, I dislike losing! I was barely 10 years old when my great Uncle left me a small collection of playing cards and that was the starting point of my collecting. The competitive streak in me helped develop me into a competitive swimmer that sent me to various places around the world, including a 6 year stint in the US, where for much of that time I was at university. I’ve always enjoyed car boots flea markets, yard sales, charity shops etc., and my eye would never miss a pack of playing cards. Even after my swimming career finished I coached at a high level for many years and continued enjoying the discovery of some great finds around the world. For decades my collection continued to grow, despite selling a portion of it via eBay over the years. It wasn’t until post 2010 that I realised, mostly due to correspondence with Australian friends, that there were so many single playing card collectors. This intrigued me. I had so many packs of cards at home that I made the bold decision to share a good number with singles collectors, and subsequently listed around 7000 for sale on eBay. That did make a dent in my collection, but there’s still around 30,000 packs taking up quite a bit of space at home. Crazy? Yes, but I’ve seen bigger hoards a few times! There’s so many I surprise myself finding packs I forgot I had when I look in a box I’d not seen in a while.

My eBay IDs if you’d like to look are “worldwide_playing_cards” & “playing_cards_world

Related Articles

1970 Sumo Wrestling

Sumo Wrestling

Traditional Japanese Sumo Wrestling playing cards with photograph of different wrestler on each card...

1970 Dancing

Dancing

“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

1985 Morinaga Hakuho playing cards

Morinaga Hakuho playing cards

Artistic playing cards attributed to Morinaga Hakuho and printed by Nintendo, c.1985.

2012 Shin-Tōmei Expressway Opening Commemoration

Shin-Tōmei Expressway Opening Commemoration

Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

1978 Banjo Cards

Banjo Cards

Images of the peg heads from 4-string banjos from Akira Tsumura’s renowned collection.

1967 Glico Almond Chocolate

Glico Almond Chocolate

Glico Almond Chocolate playing cards with designs by Izumi Tamai, produced by Nintendo, Japan.

1978 Suzuki playing cards

Suzuki playing cards

Suzuki playing cards produced by Nintendo, Japan, 1978.

1971 Kawasaki Trump

Kawasaki Trump

Humorous publicity pack for Kawasaki featuring some of their many products.

1970 Maxim playing cards

Maxim playing cards

Publicity pack from Nintendo for Maxim freeze dried coffee.

1970 Unimol playing cards

Unimol playing cards

Advertising pack for a pharmaceutical company, with brightly coloured courts.

1973 Laser Clay playing cards

Laser Clay playing cards

Pack promoting the Laser Clay Shooting System created by Nintendo in 1973.

1972 Industrial Bank of Japan

Industrial Bank of Japan

Advertising pack designed by Yukio Hohri for The Industrial Bank of Japan.

1965 Onward playing cards

Onward playing cards

Advertising pack for Japanese fashion and lifestyle business featuring different national and region...

1973 Fujitsu playing cards

Fujitsu playing cards

Colourful advertising pack for Fujitsu Limited, reminiscent of the flower power/psychedelic era.

1979 Back to Country

Back to Country

Advertising playing cards for a Japanese fashion house, with reversed colours.

1979 Ainu culture

Ainu culture

A terrific deck of cards made by Nintendo c.1979 with original designs on every card showing the Ain...

Black & White Whisky by Nintendo

Black & White Whisky by Nintendo

Whisky advertising playing cards manufactured by Nintendo Playing Cards Co Ltd for Dodwell & Co., 19...

1970 Akadama Honey Wine by Nintendo

Akadama Honey Wine by Nintendo

Suntory Akadama Honey Wine playing cards manufactured by Nintendo, Japan, c.1970.

Kabufuda

Kabufuda

Kabufuda playing cards manufactured by Nintendo, Japan

2008 Hanafuda Flower Cards

Hanafuda Flower Cards

Japanese Flower Cards (Hanafuda) made by Nintendo, Japan, 2008.