ViVa Bourg

Published May 01, 2025 Updated May 01, 2025

A distinctive deck of cards for a specific promotion.

1970 Japan Nintendo Advertising Sports

“ViVa Bourg” appears to have been a brand with a unique visual identity relating to sports or performance arts that had a significant presence in Japan, which led to a partnership with Nintendo for the production of these playing cards. All the cards have the “ViVa Bourg” branding in Japanese at the top and bottom of each card, with special aces and jokers featuring sports or arts and the logo. The court cards are international poker style with blue and red suit symbols. The back design is a unique logo or a stylized motif created for this specific deck.

While the exact nature and history of “ViVa Bourg” remains elusive based on the available information, their partnership with Nintendo produced this distinctive deck of cards for a specific promotion.

“ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s
“ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s

Above: “ViVa Bourg” advertising deck manufactured by Nintendo, c.1970s. 52 cards + 2 Jokers in plastic box.

There are several companies named "Viva Sports" operating in different regions and industries. Here is one example: Viva sports: The Legend

However, the company may currently be dormant as their websites and facebook pages are dysfunctional.

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By Jon Randall

Member since May 28, 2020

From 6 or 7 years of age I enjoyed playing cards with my family, and still enjoy a variety of games today with various groups and individuals. I contribute my competitive nature to enjoying games … it’s not that I like to win, I dislike losing! I was barely 10 years old when my great Uncle left me a small collection of playing cards and that was the starting point of my collecting. The competitive streak in me helped develop me into a competitive swimmer that sent me to various places around the world, including a 6 year stint in the US, where for much of that time I was at university. I’ve always enjoyed car boots flea markets, yard sales, charity shops etc., and my eye would never miss a pack of playing cards. Even after my swimming career finished I coached at a high level for many years and continued enjoying the discovery of some great finds around the world. For decades my collection continued to grow, despite selling a portion of it via eBay over the years. It wasn’t until post 2010 that I realised, mostly due to correspondence with Australian friends, that there were so many single playing card collectors. This intrigued me. I had so many packs of cards at home that I made the bold decision to share a good number with singles collectors, and subsequently listed around 7000 for sale on eBay. That did make a dent in my collection, but there’s still around 30,000 packs taking up quite a bit of space at home. Crazy? Yes, but I’ve seen bigger hoards a few times! There’s so many I surprise myself finding packs I forgot I had when I look in a box I’d not seen in a while.

My eBay IDs if you’d like to look are “worldwide_playing_cards” & “playing_cards_world

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