Sister Susie Snap published by Valentine & Sons Ltd around the time of first world war, c.1915. At least two editions are known.
I have 2 packs of this game which must be 1st world war time. Both packs have 32 cards (ie 2 of each card) but there is a different “family” in each (Hieland Hamish in one and Tipperary Tommy in the other). The boxes could each easily contain another 4 cards which would make a complete pack of 36. Bit of a coincidence if both packs are a “family” short though. And if you look at the picture on the boxes there is another card illustrated with a girl with her hand on a soldier’s shoulders. There would not be enough room in the boxes for another 8 cards. Make of it what you will!