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Published May 07, 2012 Updated April 19, 2023

New Bond

The New Bond Fabric Finish Playing Cards, made by the Universal Playing Card Co. Ltd.

1940 United Kingdom Alf Cooke / Universal New Bond Royalty Souvenir Add to Collection

Fabric Finish Playing Cards made by the Universal Playing Card Co. Ltd

Printed with red/yellow/black courts and a range of art-deco back designs, these packs were sold in Woolworths stores during the late 1930s and 1940s. The Contract Bridge Scoring card is dated 31/3/35. The brand was followed in the 1950s and 60s by “De Luxe Pictorial Playing Cards” with the “New Bond” name retained as a sub-title. The tax wrappers were overprinted with the retailer’s stamp “FW Woolworth & Co Ltd”.

The New Bond Fabric Finish Playing Cards, made by the Universal Playing Card Co. Ltd.

Above: The New Bond Fabric Finish Playing Cards, made by the Universal Playing Card Co. Ltd. , 1940s

Above: The New Bond Fabric Finish Playing Cards, made by the Universal Playing Card Co. Ltd and Alf Cooke Ltd.


New Bond fabric finish pack with crown motif, 1960s

Above: New Bond fabric finish pack with 4-colour courts with the crown motif (which was associated with the Pictorial Playing Cards brand) on the box, 1960s. Courtesy Matt Probert.


King Edward VIII Souvenir

Published to mark the accession of the new King in 1936. Edward VIII was King of the United Kingdom from 20 January 1936 until his abdication on 11 December the same year.

King Edward VIII Souvenir, 1936 King Edward VIII Souvenir, 1936
King Edward VIII Souvenir, 1936
King Edward VIII Souvenir, 1936

Above: King Edward VIII fabric finish Souvenir, 1936. Images courtesy Matt Probert.

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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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