Who’s Who

Published April 01, 2020 Updated August 02, 2022

Who’s Who or Food for Thought, a wartime card game, c.1939.

1939 United Kingdom M P Lambert Humour Wartime Card Games

Who’s Who or Food for Thought, the “new M • P topical war card game for everybody”, published by M P Lambert in 1939. The game was devised to be original, amusing and exciting, for young and old, as a novelty in time for the Christmas trade at 1/- (one shilling) per pack.

The pack contains 18 numbered sets of three cards, showing  A: someone’s name, B: a clue in the form of a short sentence, and C: a picture which rhymes with the bold word on the second card, making a joke disparaging the Nazis. Thus the game might stimulate laughter and boost morale during the war, along the same lines as “Hitler has only got one… etc.” The numbers at top-right corners are probably for scoring.

Who’s Who or Food for Thought, published by M P Lambert in 1939 Who’s Who or Food for Thought, published by M P Lambert in 1939 Who’s Who or Food for Thought, published by M P Lambert in 1939 Who’s Who or Food for Thought, published by M P Lambert in 1939 Who’s Who or Food for Thought, published by M P Lambert in 1939 Who’s Who or Food for Thought, published by M P Lambert in 1939
Who’s Who or Food for Thought, published by M P Lambert in 1939

Above: Who’s Who or Food for Thought, published / distributed by M P Lambert, Dominion House, Bartholomew Close, London EC1, 1939. 54 cards in box.

avatar
775 Articles

By Rex Pitts (1940-2021)

Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

Related Articles

1910 The Molassine Company and its link to Whist and Bridge

The Molassine Company and its link to Whist and Bridge

A savvy marketing strategy blending Victorian decorative design with Edwardian practicality.

1935 Waddington’s faux books

Waddington’s faux books

Waddington’s faux book set containing four packs of playing cards and bridge markers.

1905 Double Dummy Bridge

Double Dummy Bridge

In the early 20th century several firms began to promote whist or bridge as a game for two.

1898 Ogdens Beauties & Military cigarette cards

Ogdens Beauties & Military cigarette cards

Cigarette cards featuring beauties and military uniforms with playing-card insets.

1996 Boddingtons Bitter playing cards

Boddingtons Bitter playing cards

Cool-looking courts advertising Boddingtons Bitter, originally brewed in Manchester.

1999 OXO Faces of the Millennium Dinner

OXO Faces of the Millennium Dinner

Twentieth-century personalities promoting a millennium dinner at the Oxo Tower in London.

1991 Kids Fun Box playing cards

Kids Fun Box playing cards

Colourful cards for children with four non-standard suits connected with the natural world.

1980 Tangle Foot Ale

Tangle Foot Ale

Badger Brewery Tangle Foot strong ale advertising pack.

1891 Scientific Whist

Scientific Whist

“Scientific Whist” : standard cards with instructions for play on the faces by Chas Goodall & Son, 1...

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2021 Nimbus playing cards

Nimbus playing cards

Mike Steer’s weather-themed pack with suits in four colours and backs for cardistry.

2025 Agatha Christie and Playing Cards revisited

Agatha Christie and Playing Cards revisited

Agatha Christie uses card-play as a primary focus of a story, and as a way of creating plots and mot...

2006 The Decadent Deck

The Decadent Deck

Studies in the eroticism of the female body by Inge Clayton.

1893 Historic Shakespeare

Historic Shakespeare

“Historic Shakespeare” playing cards featuring Shakespearean characters by Chas Goodall & Son.

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.