The World of Playing Cards Logo

Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Naipes Casino Estilo Argentino

Naipes Casino Estilo Argentino by Justo Rodero with Gaucho suit symbols: the mate gourd, the sun, "facón" and gaucho club (palo borracho).

Naipes Casino - Estilo Argentino

Published by Justo Rodero with Gaucho suit symbols, the mate gourd, the sun, "facón" and gaucho club (palo borracho), "Naipes Casino Estilo Argentino" was designed to capture the essence of Gaucho culture in graphic expression. There were several editions spanning 1949 - 1970s in either hard slip-boxes or cardboard tuckboxes. The four of gourds carries details of the company's name and address which, along with the government tax stamp, aids in dating. Packs produced after 1968 do not have a tax stamp.  (See "Naipes Casino" for further information).

Naipes Casino Estilo Argentino, c.1955

Above: Naipes Casino Estilo Argentino published by Justo Rodero, c.1955, with Gaucho suit symbols. 40 cards in a hard slip-box, plus extra card. The company address given on the four of gourds and the box is Rio de Janeiro 935, Buenos Aires.

Box from Naipes Casino Estilo Argentino, c.1955

Right: packs published in hard slip-boxes carried an explanatory narrative on the back of the box (shown right). These packs were first published by Justo Rodero in 1949. The text explains that the Kings represent elder Gauchos, the Cavaliers represent young Gaucho men whilst the (female) Jacks depict young "criolla" maidens.

Naipes Casino Estilo Argentino young criolla maiden

Naipes Casino Estilo Argentino, c.1968 detail from 4 of gourds, c.1968

Above: Naipes Casino Estilo Argentino published by Justo Rodero e Hijos S.A.I.C, c.1968. 40 cards in a hard slip-box. 'Marianne' tax stamp on the four of gourds.

Detail Left: the company address is given as Rio de Janeiro 935 with sales offices at Av. Francisco Beiro 3855/59, Buenos Aires. Sometime after this the company address changed again to the current address at Av. Dorrego 611/25.

Editions of Naipes Casino Estilo Argentino can be found with any of the above company names and addresses given on the four of gourds, as well as the evolving logo designs.

Naipes Casino Estilo Argentino, c.1970

Above: Naipes Casino Estilo Argentino published by Justo Rodero e Hijos S.A.I.C. in a soft cardboard box, c.1970. The details on the four of gourds are the same as in the above example, but there is no inland revenues tax stamp, which was discontinued in c.1968.

Justo Rodero also manufactured standard Spanish-suited cards titled "Naipes Casino" and "Naipes Habana", as well as Anglo-American Poker-style packs. The company is still in existence today and is one of the leading manufacturers in Argentina  (website: www.naipes-casino.com.ar/).

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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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