Thomas De La Rue (1793-1866)

Thomas De La Rue (1793-1866), pioneer printer of the Victorian era, an historic figure for playing card collectors and philatelists.
(Click to view full portrait)


 
 
 
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De La Rue
a brief history

 

De La Rue's first pack of playing cards c.1832

Above: One of De La Rue's earliest packs of playing cards c.1832, printed by letter-press but imitating woodblock courts.

Thomas De La Rue was born in Guernsey in 1793, and at the age of ten he was apprenticed to his brother-in-law, a master printer. In 1818 he moved to London with his family and set up shop as a paper manufacturer.

De La Rue introduced letter-press printing into playing card production and his patent was granted in 1831. He produced his first playing cards in 1832. In 1844 he employed Owen Jones.

Standard double ended pack c.1860

Above: a standard double-ended pack manufactured by Thomas De La Rue in c.1860... no indices, square corners. The 'Old Frizzle' ace of spades refers to De La Rue's patent, granted in 1831. More...

CLICK HERE TO SEE MORE CARDS c.1900

 

De La Rue's special trade mark

Besides manufacturing playing cards, De La Rue became the principal printer of fiscal, inland revenue and postage stamps for the UK and colonies, and over the years the best engravers and miniature designers have worked for De La Rue.

In 1922 Charles Goodall & Co. were absorbed by De La Rue thus leaving only one competitor: Waddington's. Playing cards had become more popular during World War I and there was now a great demand. However, in 1940 the old De La Rue printing works at Bunhill Row in London was destroyed by air raids.

After the war, the printing of De La Rue's playing cards was undertaken by Waddington's in Leeds. In 1963 the two companies joined forces and became The Amalgamated Playing Card Co. on a 50-50 basis, but in 1969 De La Rue sold out to Waddington's, who then became Britain's leading playing card manufacturers.

On Monday, 30th November, 1970, the entire De La Rue collection of playing cards was sold at auction by Sotheby's for £12,000 to the Fournier collection, Spain.
 

De La Rue jokers De La Rue Advertising pack for Manchester Evening News

Above: Assorted playing cards made by De La Rue. The joker at top right is from a 'Rufford' pack made especially for Boots the Chemist, c.1930-55.

American and Belgian court card designs have been influenced by De La Rue, and for example, Lawrence & Cohen also enjoyed the services of Owen Jones, one of De La Rue's in-house graphic designers. (see 3rd ace down right-hand side).

  Thomas De La Rue (1793-1866)

Thomas De La Rue (1793-1866)

 

Ace of Spades c.1862 - c.1950

 

Ace of Spades c.1957

 

Ace of Spades for Lawrence & Cohen, c.1862

 

Special Advertising Cards, 1930s

 

Advertising card for Royal Ediswan lamps.

 

Picart le Doux Joker c.1957

 

joker


SITE CONTENTS:

Advertising
Alf Cooke
Argentina
Bibliography
Collecting
Competition
Court Cards
Design
Divination
E.P.C.S.
Feedback
Games
Games & Print Services Ltd
Goodall
History
Home Page
Jokers
Links
Magic & Conjuring
Millennium Deck
Old Cards
On The Cards
Religion
Reviews
Safe as Houses
Silk Cards
Site Map
Special Packs
Standard and Nonstandard
Tarot
Trading Post
Transformation
Waddington's
Willis
Worshipful

Click here to visit De La Rue's Corporate History website.
© 2003 The World of Playing Cards.