Gibbs Happy Families

Gibbs Happy Families (D & W Gibbs Toothpaste) promotional card game, both full sized and miniature versions, c.1946. Following the war the economy was in poor shape and luxuries were few, so the company began an advertising campaign which identified dentrifice as a family product with particular appeal to children. The miniature cards were given with a purchase of the toothpaste and the full sized pack could be bought if required. See the Rules►

Above: Gibbs Happy Families full size promotional playing cards, c.1946. 36 cards in box.

Miniature Version

The miniature cards were given with a purchase of the toothpaste.

Above: Gibbs miniature Happy Families, c.1946.

Additional promotional materials

Above: Gibbs dentrifice Happy Families promotion, 1948.