Gibbs Happy Families

Gibbs Happy Families (D & W Gibbs Toothpaste) promotional card game, both full sized and miniature versions, c.1946. Following the war the economy was in poor shape and luxuries were few, so the company began an advertising campaign which identified dentrifice as a family product with particular appeal to children. The miniature cards were given with a purchase of the toothpaste and the full sized pack could be bought if required. See the Rules

Gibbs Happy Families, c.1946 Gibbs Happy Families, c.1946 Gibbs Happy Families, c.1946 Gibbs Happy Families, c.1946 Gibbs Happy Families, c.1946
Gibbs Happy Families, c.1946

Above: Gibbs Happy Families full size promotional playing cards, c.1946. 36 cards in box.


Gibbs miniature Happy Families, c.1946

Miniature Version

The miniature cards were given with a purchase of the toothpaste.

Gibbs miniature Happy Families, c.1946

Above: Gibbs miniature Happy Families, c.1946.


Additional promotional materials

Gibbs Happy Families cartoon, 1948

Above: Gibbs dentrifice Happy Families promotion, 1948.

Last Updated October 18, 2020 at 10:40am

Newsletter

Sections

back to top