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Published July 03, 1996 Updated July 11, 2023

Playing Cards from Ecuador

There has been very little playing card manufacture in Ecuador. Cards are mostly supplied from Colombia, Argentina & Spain. Known brand names include: Willy Wilson, La Raspa and El Heraldo. Some locally-made tourist souvenir packs are also known including Naipe Ciudad de Quito and Galapagos Islands souvenir cards.

Ecuador Latin America Naipes La Española Heraldo Spanish National Pattern Add to Collection

There has been very little playing card manufacture in Ecuador. Cards are mostly supplied from Colombia, Argentina & Spain. Known brand names include: Willy Wilson, La Raspa and “El Heraldo”. Some locally-made tourist souvenir packs are also known including Naipe Ciudad de Quito, Ecuador Turistico and Galapagos Islands souvenir cards. An advertising deck published by UniBanco features adverts for businesses which use their ‘CuotaFácil’ store card.

“El Heraldo” playing cards made in Ecuador since the 1930s

Above: “El Heraldo” playing cards made in Ecuador since the 1930s, inspired by the archaic Spanish National pattern, which is now rarely found (it also survives in North Africa). The ace of coins features the rampant lion with two hemispheres, and the legend "El Heraldo - Clase Extra", with a small flying eagle motif. 40 cards, rounded corners.

image of wrapper from El Heraldo advert, 1930s

Above: detail from “El Heraldo” advert, 1930s

Above: Naipe Ciudad de Quito

Above: Naipe “Mi Ecuador Turístico”

Above: Galapagos Islands Playing Cards

‘CuotaFácil’ Playing Cards for UniBanco, published by Poligrafica C.A., Ecuador.
CuotaFácil Playing Cards produced for UniBanco, published by Poligrafica C.A., Ecuador

Above: CuotaFácil playing cards produced for UniBanco, published by Poligrafica C.A., Ecuador. Each card features an advertisement for a store or business which accepts UniBanco's ‘CuotaFácil’ store card. The box reads "have fun playing and shopping in the best stores in the country." 52 cards + 2 jokers in box.

Cielito Lindo Mexican Restaurant, Guayaquil, Ecuador, c.2005
Cielito Lindo Mexican Restaurant, Guayaquil, Ecuador, c.2005

Above: ‘Fantasio’ brand deck for Cielito Lindo Mexican Restaurant, Guayaquil, Ecuador, manufactured in Argentina by Naipes La Española, c.2005.

Worldwide BMS, Ecuador, c.2005
deck for Worldwide BMS manufactured in Argentina by Naipes La Española, c.2005

Above: ‘Fantasio’ brand deck for Worldwide Business & Marketing Solutions published by Poligrafica C.A. (Ecuador) and manufactured in Argentina by Naipes La Española, c.2005.

ACKNOWLEDGEMENTS

Thanks to Jose Espinoza for additional research related to “El Heraldo”.

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1,436 Articles

By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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