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Published August 18, 2022 Updated August 18, 2022

Topolino Fiat Cinquecento

Fully illustrated Italian Disney pack advertising the Fiat Cinquecento, made by Modiano, Trieste, Italy, 1993.

1993 Italy Modiano Disney Advertising Transport Add to Collection

Fully illustrated Italian Disney pack also serving to advertise the Fiat Cinquecento, made by Modiano, Trieste, Italy, for the weekly comic magazine, Topolino, 1993.

The Italians love their Disney characters. What may be less well known is that almost all of the Disney characters have their own distinctive names in Italian, thus Mickey Mouse is Topolino, Goofy is Pippo, Donald Duck is Paperino, etc. In this pack, the main characters are depicted full-length on the court cards, while the heads only of a whole host of other characters are featured on all the pip cards. Each one is named in Italian. The comic magazine, Topolino, founded in 1932, started a tradition many years ago of offering a pack of cards with one of its issues each year. This one dates from 1993. Curiously, there is an advertisement on the back for the Fiat Cinquecento!

Disney pack advertising the Fiat Cinquecento, 1993 Disney pack advertising the Fiat Cinquecento, 1993 Disney pack advertising the Fiat Cinquecento, 1993

Above: Disney pack advertising the Fiat Cinquecento, made by Modiano, Trieste, Italy, 1993. 52 cards + 2 Jokers + 1 extra card in tuck box. Size: 63 x 88 mm. © Disney

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By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


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