Naipes El Heraldo, Cádiz
“El Heraldo” brand by Segundo de Olea Aguilera, Cadiz.
Naipes El Heraldo, Segundo de Olea, Cádiz
Cadiz card makers exported a lot of packs to South American colonies. The firm was acquired by Heraclio Fournier in 1940, who continued to produce the “El Heraldo” brand for some time. The designs inspired several foreign manufacturers, including Vigor S.R.L of Buenos Aires and their successors Gráfica 2001 / Naipes La Española►
Earlier editions of this deck were virtually identical to “Los Dos Tigres” brand by González Risso, but later on the two manufacturers differentiated their products more noticeably.
Above: final version of the “El Heraldo” brand by Segundo de Olea Aguilera, c.1925. The five of swords has a one peseta tax stamp and also a 10 céntimos local surcharge. Images and notes courtesy Alberto Pérez González.
Above: Cadiz pattern by Segundo de Olea, with registered trade mark on four of cups, small index numbers, hand-coloured lithograph, dated 1897. © The Trustees of the British Museum, number 1904,0511.46.1-48►
REFERENCES
Pérez González, Alberto: Los Naipes de Cádiz, in LA SOTA no.13, Asescoin, Madrid, October 1995
Above: wrapper from La Criolla brand by Segundo de Olea, c.1920
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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