Card games are a reflection of society. Just as cards games from, say, the Victorian era or the 1930s nostalgically evoke a tangible sense of those bygone times, cards from even earlier times, which were more varied in form and content, inspired commentaries, fables, romances, satires or burlesque scenes from daily life. In a humble way, playing cards can be seen as conduits of popular culture and taste.
The Gothic age, from the 13th - 15th centuries, saw fundamental economic and religious changes. Across the map of medieval Europe lay a tight web of trade routes, the arteries of commerce and exchange. The centre of gravity shifted from the land to the towns. A new form of economy evolved, based on production for sale and exchange, in which merchants and craftsmen played increasingly important roles. With the advance in civilisation, arts and sciences, exchange of goods and merchandise, a new breed of men had arisen who pursued money-making as an end in itself. Successful merchants displayed their wealth with extravagance and grandeur... luxury playing cards were produced for the wealthiest clients.
Many towns became centres of the arts. Painters and makers of missals, workers in bronze, carvers of wood, sculptors, embroiderers of tapestries, goldsmiths and, later, engravers of wood and copper thrived and plied their trades. Many of these also turned to the making of playing cards to supplement their incomes as this new industry took root. Medieval Guilds, or Trade Unions, arose. Artisans formed groups amongst themselves to protect their interests. Working practices were formulated and apprentices taken on. Members tended to live in proximity, so that our street might be named "Baker Street" or "Saddler's Row". Industry and technology were stimulated, new financial systems and new codes of international agreement were agreed, universities were established, books on all subjects were required all favouring quicker and more affordable production. The invention of woodcuts towards the end of the 14th century, and Gutenberg's invention of movable type around 1440, made possible editions of multiple copies.
The development of printing is the definitive symptom of the modern age: the story of the printed book is the story of one of man's greatest triumphs. Playing cards as a mass-produced commodity were greatly advanced by this development and became a part of popular culture across Europe. The art of printing made it possible for information, knowledge, ideology, propaganda and culture to be spread more effectively it also gave a boost to the paper making industries.
In this way Playing cards and card playing invaded daily life, influenced society and became a part of European popular culture (or sub-culture) - even reaching as far as Japan, Latin America and North Africa. Playing cards and card players first make their appearance in chronicles and records where we learn that as soon as they arrived in Europe they were disapproved or banned by religious and secular authorities. In 1423 St Bernadin of Siena preached against games and playing cards in particular, urging sinners to repent and burn such vain things. Gradually society became more open and less bound by strict rules. By the sixteenth century a colourful lexicon of descriptive expressions and popular sayings had entered into everyday language, as well as literature, poetry and popular ballads relating to card playing, including metaphors based on cards and card games (devil's picture book), the moral character of gamblers (cheats, swindlers, card-sharps) and the divinatory, amorous, social, religious or political meaning of cards. At the same time they were a bond which united people together.