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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Aeronaves de Mexico

Special pack for Aeronaves de Mexico S.A., designed by Ramón Valdiosera Berman, mid-1960s.

detail from special pack for Aeronaves de Mexico S.A., designed by Ramón Valdiosera Berman, mid-1960s

Aeronaves de Mexico

Baraja Mexicana, 1960s

The images below show details from an uncut sheet of playing cards specially designed by Ramón Valdiosera Berman for Aeronaves de Mexico S.A., mid-1960s. The design of the cards features a single pip symbol at the top of each illustration with the numerical value indicated inside.

Special pack for Aeronaves de Mexico S.A., designed by Ramón Valdiosera Berman, mid-1960s

Above & Below: details from an uncut sheet of a special pack for Aeronaves de Mexico S.A., designed by Ramón Valdiosera Berman, mid-1960s. All the cards feature Aztec people and artefacts which are part of Mexican traditional culture.

Special pack for Aeronaves de Mexico S.A. designed by Ramón Valdiosera Berman, mid-1960s Back design from pack for Aeronaves de Mexico S.A., designed by Ramón Valdiosera Berman, mid-1960s
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By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.

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