Gath & Chaves Ltd opened in Buenos Aires in 1883 specialising in gentleman's clothing imported from Europe, in the style of Macy's or Harrod's.
The entrepreneurs Alfredo Gath (1852-1936) and Lorenzo Chaves (1854-1932) had interests in different parts in the world.
Over the years the firm prospered and over 30 regional branches were opened with a legion of employees, which grew into one of the leading department stores in Argentina. A wide range of goods were sold, from hats and lingerie to gramophone records and playing-cards.
Playing cards were imported from leading European manufacturers including De la Rue and Grimaud. A branch was also opened in Santiago (Chile) in 1910. The store finally closed its doors in 1974.
Above: pack of Anchor playing cards manufactured by Thomas De la Rue & Co Ltd during the c.1920s and early 30s for Gath & Chaves Ltd, Buenos Aires, using the Goodall & Son name and court card designs, which had been acquired in the 1921 take-over. Gath & Chaves' original price label is still affixed to the box. The Argentinian importation tax stamp can be seen on the Ace of Hearts (below).